Yes, a radio station can buy time on Pandora with the intention of driving audience to the station either online or (less efficiently)...

Are you sick of this yet? PPM market. After many months of consistent and strong ratings performance, things nosedive. All at once. No...

Today Seth Godin talks “Local.” Says Seth: Local media was an essential business for a century, largely for three reasons: 1. Broadcast...

The debate-of-the-week in the radio business is: What do we do to monetize our stream?  Do we simulcast what’s on the air and throw it in...

So the early results are in in the battle between DirecTV and Viacom, and they’re not pretty – for Viacom. Thanks to a deal dispute,...

“Will you talk to me?” I mean, one-on-one? It’s my observation that most program directors spend infinitely more time talking to the...

It’s not news that Arbitron has a problem with small samples in PPM markets. Every broadcaster in these markets has bumped into this...

Can you convert streaming metrics to shares and compare those shares to the numbers in an Arbitron ranker? Of course you can, but that...

The best brands in any category generally exist for a reason – a good reason. A reason that matters – deeply – to the consumers, patrons,...

The following was written by Triton Media COO Mike Agovino and is reposted here with his permission.  I think Mike is completely right,...

It’s easy to make the mistake – the one that confuses PPM gadgets with flesh-and-blood people. So much of our success and failure hinges...

What’s the point of having an “audience”? If it’s to sell that audience as faceless, nameless ears and eyes in bulk to advertisers, then...

“We need more occasions.” That’s the kind of radio industry jargon that we can thank PPM for. Where once all of our focus was (quite...

Let’s suppose you create a great digital experience on your platform – maybe a great personalized version of your station or a customized...

Recently some shocking research on actual Arbitron PPM panelists was revealed in this blog and elsewhere.  The research was from...

Yesterday, I posted a conversation with Broadcast Architecture’s Allen Kepler about the video interviews he recently conducted with real...

Who are these people who say “yes” when Arbitron asks them to carry a PPM device? Why do they do it?  Do they follow the rules?  Do they...

Broadcasters are increasingly aware that – even in a PPM-rated world – it’s not enough to cling to listening occasions like they’re life...

From Inside Radio: Look for less ratings bounce as Arbitron implements new panelist expiration rules. Under existing rules, almost 20% of...

“Did it work?” is rarely the question since most radio sales operations don’t care to know (and neither do many agencies). But “most”...