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mramsey1
Jan 19, 2014
Buying Pandora can Increase Your Radio Station’s Ratings
Yes, a radio station can buy time on Pandora with the intention of driving audience to the station either online or (less efficiently)...
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mramsey1
Jul 11, 2013
Once Upon a Time in the Land of PPM
Are you sick of this yet? PPM market. After many months of consistent and strong ratings performance, things nosedive. All at once. No...
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mramsey1
Mar 4, 2013
Radio has only Two Paths – and “Local” isn’t One
Today Seth Godin talks “Local.” Says Seth: Local media was an essential business for a century, largely for three reasons: 1. Broadcast...
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mramsey1
Aug 28, 2012
Radio’s Ridiculous Debate about Streaming – Part 1
The debate-of-the-week in the radio business is: What do we do to monetize our stream? Do we simulcast what’s on the air and throw it in...
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mramsey1
Jul 17, 2012
Radio: A Sure Path to Lower Ratings
So the early results are in in the battle between DirecTV and Viacom, and they’re not pretty – for Viacom. Thanks to a deal dispute,...
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mramsey1
Apr 23, 2012
Do you Talk to your Listeners?
“Will you talk to me?” I mean, one-on-one? It’s my observation that most program directors spend infinitely more time talking to the...
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mramsey1
Feb 9, 2012
Arbitron’s Small Sample Problem – it’s Worse than you Think
It’s not news that Arbitron has a problem with small samples in PPM markets. Every broadcaster in these markets has bumped into this...
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mramsey1
Dec 19, 2011
Arbitron doesn’t like Audience Estimate Comparisons
Can you convert streaming metrics to shares and compare those shares to the numbers in an Arbitron ranker? Of course you can, but that...
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mramsey1
Oct 19, 2011
Radio’s Crisis of “Why”
The best brands in any category generally exist for a reason – a good reason. A reason that matters – deeply – to the consumers, patrons,...
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mramsey1
Oct 1, 2011
Arbitron Measurement: TAM or SCAM?
The following was written by Triton Media COO Mike Agovino and is reposted here with his permission. I think Mike is completely right,...
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mramsey1
Sep 26, 2011
Your Audience is People – Not PPM Gadgets
It’s easy to make the mistake – the one that confuses PPM gadgets with flesh-and-blood people. So much of our success and failure hinges...
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mramsey1
Jul 5, 2011
What is Your Audience REALLY Worth?
What’s the point of having an “audience”? If it’s to sell that audience as faceless, nameless ears and eyes in bulk to advertisers, then...
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mramsey1
May 27, 2011
How to Get More Listening Occasions
“We need more occasions.” That’s the kind of radio industry jargon that we can thank PPM for. Where once all of our focus was (quite...
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mramsey1
Apr 5, 2011
Will Digital Success Cannibalize My Ratings?
Let’s suppose you create a great digital experience on your platform – maybe a great personalized version of your station or a customized...
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mramsey1
Mar 13, 2011
Canada’s BBM responds to Shocking Arbitron PPM Research
Recently some shocking research on actual Arbitron PPM panelists was revealed in this blog and elsewhere. The research was from...
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mramsey1
Feb 22, 2011
Getting Inside the Heads of Real PPM Panelists
Yesterday, I posted a conversation with Broadcast Architecture’s Allen Kepler about the video interviews he recently conducted with real...
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mramsey1
Feb 21, 2011
A Shocking Peek at the Real People of PPM
Who are these people who say “yes” when Arbitron asks them to carry a PPM device? Why do they do it? Do they follow the rules? Do they...
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mramsey1
Jan 19, 2011
What Listeners Really Want
Broadcasters are increasingly aware that – even in a PPM-rated world – it’s not enough to cling to listening occasions like they’re life...
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mramsey1
Oct 12, 2010
Is a Smoother Arbitron a Truer One?
From Inside Radio: Look for less ratings bounce as Arbitron implements new panelist expiration rules. Under existing rules, almost 20% of...
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mramsey1
Sep 7, 2010
Yes, I Can Prove Radio Works for Advertisers
“Did it work?” is rarely the question since most radio sales operations don’t care to know (and neither do many agencies). But “most”...
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