Listeners are Blocking Radio Ads
Recently, Seth Godin penned a great piece on ad blocking. Yes, I know – you can’t block the ads on your local radio station. That’s the...
top of page
Search
mramsey1
Dec 5, 2014
Uh Oh: Radio’s Reach is Declining
In a new report from Nielsen, the news for the traditional radio space is decidedly unsurprising, and not the stuff of holiday cheer. As...
5 views0 comments
mramsey1
Feb 7, 2013
Check Out the Reach for Streaming Radio
When we talk about online radio, it’s easy to view that as a trivial component in the average station’s strategy because, for any given...
1 view0 comments
mramsey1
Jan 4, 2012
Tell the Second Story
Recently I was interviewed by a reporter for a major advertising trade, and she asked me whether broadcasters “see the light” that shines...
3 views0 comments
mramsey1
Aug 25, 2011
The Advantage of “Reach” in a Social Media World
Radio folks talk a lot about the “reach” of radio. And while “reach” isn’t sufficient, it is necessary if your goal is to spread a...
5 views0 comments
mramsey1
Aug 15, 2010
The Truth about Eroding Radio Listening
Last week in MediaDailyNews, these results were trumpeted: Comparing listening patterns from spring 2009 to spring 2010, [Researcher...
1 view0 comments
bottom of page