Me, My Family, and My Neighborhood
“Local” or “not local” is the wrong way to think about news and entertainment on the radio. When it comes to information, for example,...
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mramsey1
Apr 28, 2013
Radio’s Biggest Problem: Leadership
Relevance is a funny thing. Many of radio’s leaders will argue radio’s relevance is proved by its widespread consumer usage. Hogwash....
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mramsey1
Nov 8, 2012
Is Radio “Relevant”?
I was struck by the following exchange about radio’s relevance – or lack thereof – from Radio Ink: Entercom CEO David Field got the hair...
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mramsey1
Sep 5, 2011
How Radio can stay “Relevant”
Last week I was interviewed for a radio show by an international broadcaster and she asked me one question that has haunted me for days:...
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mramsey1
Aug 17, 2011
Radio: It’s not about More Choice – it’s about More Relevance
“Brands don’t necessarily need more choices, they need more choices that are personally relevant.” That’s from advertising giant John...
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