Mark Ramsey Media Announces New Division – for Christian Broadcasters
Today I’m proud to announce something new: A new division of my company, Mark Ramsey Media. For many years we have served the research...
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mramsey1
Jan 30, 2018
Media Unplugged: Inside the Epic Battle for Media’s Future
Inside the Epic Battle for Media’s Future. And… How Amazon’s New Convenience Store Changes Everything. Plus, rants and raves on the...
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mramsey1
Jun 28, 2017
“Radio is Shrinking, Give the Advertisers What They Want”
Gordon Borrell has issued his latest report benchmarking local media’s digital revenues, and it’s another eye-opener. Here’s my full...
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mramsey1
May 2, 2017
This Is How Long Your Podcast Should Be
At NAB, Rob Walch, VP at Libsyn (and a very smart guy) attempted to debunk the “myth” that shorter-length podcasts are more popular than...
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mramsey1
Apr 28, 2017
6 Reasons Your Station Should Do Perceptual Research
Perceptual research is survey-based research designed to build your brand and position it in a crowded marketplace. It’s strategic in...
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mramsey1
Feb 20, 2017
It’s Time For Radio To Make Spots Shorter
YouTube has announced that they will no longer support 30-second ads that viewers can’t skip, starting 2018. No more. Nada. Zip. Why? A...
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mramsey1
Jan 17, 2017
The Secrets to Facebook Engagement for Radio
Now that Facebook is all but “pay for play,” what’s the best way for you to maximize your time and your investment on the platform as you...
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mramsey1
Jan 11, 2017
Younger Audiences Hate Ads Even More Than You Do
According to a new global media habits study from Kantar Millward Brown, if you think your audience hates advertising now, just wait. It...
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mramsey1
Aug 8, 2016
It’s Time to Drop Nielsen’s PPM
Aren’t you tired of PPM yet? From Tom Taylor Now: How many PPMs does Nielsen allow in one household? Answer – up to 16. Does that sound...
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mramsey1
Jun 22, 2016
Five Ways to Dramatically Improve Audio Advertising
Audio advertising sucks. It just does. Face it. But it doesn’t have to.Audio advertising sucks. But it doesn't have to. #hivio Click To...
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mramsey1
Apr 13, 2016
Oh No! Listeners Switch Stations! It’s the End of the World!
So people are freaking out about the new Edison data indicating that consumers – that’s you and me – switch stations 22 times in an...
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mramsey1
Feb 10, 2016
Radio Listeners Have More Sex
A recent study set out to determine the difference between hearing music aloud and together with others (the way radio tends to be...
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mramsey1
Nov 30, 2015
Forget about Share-of-Ear
“Share-of-ear.” It’s a mantra among broadcasters nowadays. And I’m going to explain why you should forget about it. You know what it...
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mramsey1
Sep 11, 2015
Christian Music Radio: 10 Secrets of Success Revealed
Nobody had ever done this before. What if you take the leading programmers to one popular format and ask them a slew of in-depth...
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mramsey1
Jan 28, 2015
Radio Survey: To Simulcast Spots or Not to Simulcast Spots
In the second release from a new study of radio industry thought-leaders, managers say their radio brands can make more money by...
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mramsey1
Jan 20, 2015
Survey: Radio Managers Anticipate Dramatic Rise in Digital Revenue
In the first release from a new study Mark Ramsey Media just conducted among radio industry thought-leaders, managers expect a dramatic...
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mramsey1
Dec 4, 2014
Would Today’s Youth Miss Radio if it Went Away?
In an article aptly titled “Young People Don’t Care About Newspapers, Old People Don’t Care About Smartphones,” Business Insider quoted...
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mramsey1
Oct 30, 2014
Will Half of Terrestrial Radio Stations Disappear?
A recent Borrell report provided a slew of predictions for the media space over the next ten years, but none was more alarming to radio...
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mramsey1
Oct 21, 2014
Surprise! Connected Car Users are Old and Rich!
Nielsen recently released a study that was not representative of the entire population. I know, so what else is new, right? Actually,...
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mramsey1
Aug 4, 2014
Is NextRadio’s Consumer Enthusiasm a Mirage?
I am stridently pro-consumer. I believe that if we focus on what consumers show us they want, then we will have more consumers, happier...
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