This is Research Steve Jobs Never Would Have Used
I have nothing against Mark Kassof, although I interviewed for a job with him at the very beginning of my career and he didn’t hire me....
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mramsey1
Mar 13, 2014
FM Chip in Cell Phones means More Radio Listening? Don’t Count on It
Last week Edison Research released its always excellent “Infinite Dial” study of audio listening habits in the U.S. I’m a big fan of this...
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mramsey1
Mar 12, 2013
Radios Ripped from New Cars? “Not So Fast,” say Consumers
You can climb down from the ceiling now, Mr. Broadcaster – it turns out new cars will feature FM/AM radios built-in for the foreseeable...
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mramsey1
Mar 7, 2013
Behold, The Car Dashboard Crisis!
Panic is in the streets following two events this week: First, a Mark Kassof study which revealed the unsurprising news that 83% of a...
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mramsey1
Sep 26, 2012
TV’s Digital Lessons for Radio
So what’s best, digital-only or integrated? Don’t get lost in this “either/or” – it’s a myth. It’s all about value, folks. Good or...
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mramsey1
Jun 18, 2012
Chasing the Unicorn
Last week Seth Godin penned another pearl: The easiest way to sell yourself short is to compare your work to the competition. To say that...
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mramsey1
Apr 12, 2012
Is Radio Losing the “War for Attention”?
Put these pieces together: First, Arbitron/Edison’s Infinite Dial study shows 30% year-over–year growth in the online radio audience (a...
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mramsey1
Mar 13, 2012
Radio is not “Just About Radio”
Of course Pandora “isn’t just about radio,” but nor is radio “just about radio.” Is it “about radio” when your station monetizes a daily...
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mramsey1
Dec 13, 2011
What Matters When the Spots Come On?
I’ve been on vacation in a remote corner of India, so you’ll forgive me for not paying more attention to the recent Coleman study of the...
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mramsey1
Mar 4, 2011
Do Listeners want DJ Blogs on your Website?
From Radio-Info, reporting on research at the Country Radio Seminar: From a country station website, the most loyal (P1) listeners want...
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mramsey1
Feb 22, 2011
Getting Inside the Heads of Real PPM Panelists
Yesterday, I posted a conversation with Broadcast Architecture’s Allen Kepler about the video interviews he recently conducted with real...
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mramsey1
Dec 30, 2010
Average Time with Radio Declines 2% – But So What?
The average time spent per day with radio has declined by 2% from 2009 to 2010. Meanwhile time spent with mobile is up almost 30% and...
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mramsey1
Nov 28, 2010
Do Consumers REALLY want FM chips on Mobile Phones?
All other things equal, the best way to assess future behavior is to look to past behavior. That is, rather than ask consumers what they...
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mramsey1
Nov 15, 2010
New Survey warns: Radio must be Irreplaceable
Okay radio listeners, if your stations vanished tomorrow, would you miss them? Would you care? This is a critical question in that it...
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mramsey1
Sep 14, 2010
The Danger to Terrestrial Radio posed by Internet Radio in Cars
One third of radio listeners would listen less to local radio if they had easy access to Internet Radio built into their cars. That’s one...
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mramsey1
Jun 12, 2010
Are Diaries better than PPM for Radio?
So here's conventional thinking: PPM measures "real listening" while diaries record (and reward) recall and not "real listening." Not...
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mramsey1
May 20, 2010
What IS “Radio” in 2010? (Hint: Move the Frame)
Those of you who are thoughtful about radio's future and its many opportunities in a digital world will appreciate this video – it's a...
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