2 Minutes of Spots Per Hour – Radio’s Future?
By now you’re probably familiar with the recently announced initiative from FOX that will reduce commercial content to just two minutes...
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mramsey1
Sep 6, 2017
Here’s How Your Radio Company Can Make Some Money This October
Every broadcaster is on the hunt for non-traditional revenue, right? Everyone wants to leverage their amazing audience attention and...
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mramsey1
Jun 26, 2017
Media Unplugged: Should You Buy Followers and Likes on Social Media?
Should you buy followers and likes on social media? And… How to profit from the spoils of streaming? Just ask The Weeknd. Plus, rants and...
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mramsey1
Dec 21, 2016
Facebook Live Audio – So What?
Cue the panic in the radio streets. Facebook is moving into the audio space by making available a publishing tool called “Live Audio.”...
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mramsey1
Aug 17, 2016
This Will Revolutionize Radio Ad Sales
If you’re trying to grow radio ad revenue (or ad revenue from any audio or video platform), you should watch this presentation from...
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mramsey1
Aug 16, 2016
Radio: More Reasons Why It’s Time to Dump Nielsen’s PPM
So last week I penned a strong piece suggesting that the radio industry drop PPM. The argument was stimulated by the discovery that...
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mramsey1
Aug 2, 2016
hivio 2016 – How Pandora is Changing Audio Advertising
Lizzie Widhelm is Pandora’s Senior Vice President of Ad Product Sales & Strategy where she spearheads the team that brings advertising...
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mramsey1
May 17, 2016
Is Your Media Business Doomed?
Is your media business DOOMED? Maybe not… And… Saturday Night Live says the future of advertising is NOT ads. It’s episode 42 of Media...
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mramsey1
Mar 21, 2016
Media Unplugged: Surprise! Distribution is King!
Surprise! Distribution is KING! And… Time is running out for Big Media. It’s episode 39 of Media Unplugged with branding authority Tom...
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mramsey1
Sep 21, 2015
The Amazing Advertising Impact of Podcasts – PodcastOne’s Mike Agovino
Podcasting is helping millions of listeners fall in love with audio all over again. That’s from the perspective of someone who has been...
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mramsey1
Jun 9, 2015
Slicing Apple Music – Part 1: Will It Kill Spotify?
As is now widely known, Apple Music is comprised of three key elements: iTunes – but on demand and in the cloud (a la Spotify), a...
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mramsey1
Feb 5, 2015
How to Monetize your Online Radio Streams
Last week I published a piece using actual data from actual broadcasters that argued that their brands could make more money if streaming...
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mramsey1
Jan 29, 2015
Radio Revenue: You Get What You Ask For
You get what you ask for. Last week Townsquare Media reported that about 30% of its revenue derived from non-spot sources in 2014 – 42%...
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mramsey1
Jan 28, 2015
Radio Survey: To Simulcast Spots or Not to Simulcast Spots
In the second release from a new study of radio industry thought-leaders, managers say their radio brands can make more money by...
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mramsey1
Jan 20, 2015
Survey: Radio Managers Anticipate Dramatic Rise in Digital Revenue
In the first release from a new study Mark Ramsey Media just conducted among radio industry thought-leaders, managers expect a dramatic...
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mramsey1
Oct 8, 2014
If CNN’s Ratings “Don’t Matter,” Why Do Yours?
The entire category of cable news is suffering a ratings slide. So acknowledges Time Warner CEO Jeff Bewkes. But what’s his solution? How...
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mramsey1
Sep 29, 2014
Proof that Terrestrial Radio Can Make Money Streaming
I’m tired of certain “chiefs” of the radio industry who diminish the prospect of making money from streaming, as if Internet radio is...
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mramsey1
Sep 22, 2014
What is Radio’s “Fair Share” of Revenue?
“Radio does not get its fair share [of ad revenue],” says Radio Ink. That’s based on a new eMarketer report indicating that consumers...
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mramsey1
Sep 17, 2014
How Broadcasters Can Monetize Their Mobile Apps
I have long argued that radio broadcasters demand too little of their mobile apps. Yes, they can stream the over-the-air content. But so...
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mramsey1
Sep 4, 2014
The Booming Business of Podcasting – PodcastOne’s Rob Greenlee
Just how big is podcasting, and how are consumers and advertisers embracing the platform? That was the topic I covered with PodcastOne’s...
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