Can Digital Revenue “Make Up” Lost Traditional Radio Revenue?
Are you wasting your time nursing digital pennies and dimes when the “big money” is in the dollars that flow to your coffers from...
top of page
Search
mramsey1
Apr 22, 2014
The Internet Radio Revolution has Arrived
Everybody wants to know what’s just over the horizon for radio. That’s why I talked with BIA/Kelsey’s Managing Director Rick Ducey about...
0 views0 comments
mramsey1
Feb 10, 2013
The Game-Changing Revenue Opportunities for Online Radio
Mike Agovino is COO of Triton Digital, the company at the leading edge of audio’s digital transformation and monetization. The digital...
2 views0 comments
mramsey1
Mar 8, 2012
Time to Trash Pandora?
The rhetoric is heating to the boiling point, and I think it’s about time to throw a bit of cold water on it. I’m talking about Pandora –...
1 view0 comments
mramsey1
Mar 5, 2012
Can Your AM Station Earn 20X More Than Average?
Barry Leffler says you can. Barry is CEO of WCHL in Chapel Hill, NC, and Chapelboro.com, WCHL’s community-oriented site which is...
2 views0 comments
mramsey1
Jun 28, 2011
A New Solution to Power Local Advertising for Radio
How much potential radio revenue is left on the table in your market? What if radio were less scary or complicated to buy for small- and...
2 views0 comments
mramsey1
Jun 21, 2011
The Problem is Radio’s Business Model
The more you profit from the status quo, the less inclined you may be to make the moves necessary to thrive in the future. This was the...
1 view0 comments
mramsey1
May 2, 2011
Strategies to Monetize Your Digital Assets Now
What is it going to take for the radio industry to profit from its digital potential? That’s the topic I took up with Brian Benedik,...
2 views0 comments
mramsey1
Apr 2, 2011
One Radio Council’s Dumb Attempt to Reposition Pandora
Increasingly, radio recognizes that Pandora is a rising presence, both among listeners and advertisers. What to do about that? Well,...
3 views0 comments
mramsey1
Mar 17, 2011
What Business is Radio In?
Everyone knows the old story of how the the railroad business faltered because they thought they were in the railroad business rather...
3 views0 comments
mramsey1
Mar 6, 2011
A “Radio Substitute” is what your Clients say it is
Last week I wrote that Pandora is, without any doubt, a radio substitute in the ears of the audience who might consume both. In one sense...
0 views0 comments
mramsey1
Nov 16, 2010
The Future of Local Radio Revenue
Oddly enough, the future of local radio revenue is outlined in an Ad Age piece about the future of local TV revenue. Writes Ad Age:...
1 view0 comments
mramsey1
Oct 26, 2010
Do Radio Programmers and Sellers Hate Each Other?
Okay, that’s an exaggeration. Let’s just say the average program director and the average seller don’t always see eye-to-eye. And who...
1 view0 comments
bottom of page