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6 Reasons Radio Listeners IGNORE Your Morning Show
You know the routine. Your radio station introduces a new morning show and you sit back and wait for the magic to happen. And you...
mramsey1
Feb 24, 2014
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2 comments


And Radio’s Best Chance for the Future is…
If there’s one book this year that best sums up what the radio industry has to do to compete in a world of infinite choice, it’s this...
mramsey1
Jan 12, 2014
2 views
0 comments


Radio is Afraid of Change
There’s no doubt about it: Consistency matched to consumer expectations is a big reason why listeners keep coming back to the brands they...
mramsey1
Nov 2, 2013
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0 comments


Here’s to Failure!
Nobody wants to fail. Yet we inherently know that without taking risks – without risking exactly the failure we fear so much – the big...
mramsey1
Nov 28, 2012
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Innovation in Radio is Stupid
It was a company district manager in Southern California who first observed the strange beverage that Starbucks’ competitors were...
mramsey1
Feb 22, 2012
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How Radio can stay “Relevant”
Last week I was interviewed for a radio show by an international broadcaster and she asked me one question that has haunted me for days:...
mramsey1
Sep 5, 2011
2 views
0 comments
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