By now you’re probably familiar with the recently announced initiative from FOX that will reduce commercial content to just two minutes...

Gordon Borrell has issued his latest report benchmarking local media’s digital revenues. Required reading for anyone in the local media...

Gordon Borrell has issued his latest report benchmarking local media’s digital revenues, and it’s another eye-opener. Here’s my full...

So last week I penned a strong piece suggesting that the radio industry drop PPM. The argument was stimulated by the discovery that...

Lizzie Widhelm is Pandora’s Senior Vice President of Ad Product Sales & Strategy where she spearheads the team that brings advertising...

Podcasting is helping millions of listeners fall in love with audio all over again. That’s from the perspective of someone who has been...

Last week I published a piece using actual data from actual broadcasters that argued that their brands could make more money if streaming...

Over the past few weeks I have heard the story more than once: A big segment of a News/Talk show or a morning show was given over to an...

Once upon a time a radio station featured two opposing forces: The sellers who sold the ads that interrupted the content and the...

Pandora is changing more than the way folks consume radio – it’s changing the way agencies view audio advertising. This was at the center...

As the demands of radio’s business change – as advertisers look beyond ratings to effectiveness – how should broadcasters adapt? That’s...

Local radio is now, more than ever, in the local media business. And that means not just selling spots or selling digital ideas that live...

This is part two of one of the most important interviews you will watch, read, or listen to this year. Clark Kokich is the chairman...

This is one of the most important interviews you will watch, read, or listen to this year. Clark Kokich is the chairman of Razorfish, the...

Value to clients is about more than running ads.  And value to consumers is about more than simply playing music. That’s the new world of...

Recently I was visiting a client and sitting in on a sales meeting, when the GM flew in, looking as animated as I had ever seen him. It...

Gordon Borrell is a fan of radio, but not of radio’s performance on the digital sales front. How are radio’s digital selling efforts...

Recently I was interviewed by a reporter for a major advertising trade, and she asked me whether broadcasters “see the light” that shines...

Sometimes the only thing standing between your radio brand and a new client is the right creative on the right platform.  Cash by...

How much potential radio revenue is left on the table in your market? What if radio were less scary or complicated to buy for small- and...