How the Internet can Save Radio
Is the Internet TV’s “secret sauce?” And how can it be the same for radio? From MediaPost: Even with the boom in social media, TV is...
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mramsey1
Mar 17, 2011
What Business is Radio In?
Everyone knows the old story of how the the railroad business faltered because they thought they were in the railroad business rather...
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mramsey1
Mar 6, 2011
A “Radio Substitute” is what your Clients say it is
Last week I wrote that Pandora is, without any doubt, a radio substitute in the ears of the audience who might consume both. In one sense...
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mramsey1
Jan 16, 2011
Help your Clients Buy Better
A local media company. That’s what broadcast groups are thinking of themselves as nowadays, thanks to lots of folks like me (even if too...
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mramsey1
Nov 11, 2010
Advertisers agree: There is no such thing as “Radio” per se
From Inside Radio: Where does radio fit in the marketing universe? Radio needs to see itself as one part of the larger media world if it...
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mramsey1
Oct 26, 2010
Do Radio Programmers and Sellers Hate Each Other?
Okay, that’s an exaggeration. Let’s just say the average program director and the average seller don’t always see eye-to-eye. And who...
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mramsey1
Sep 7, 2010
Yes, I Can Prove Radio Works for Advertisers
“Did it work?” is rarely the question since most radio sales operations don’t care to know (and neither do many agencies). But “most”...
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mramsey1
Jul 30, 2010
Goodbye Cost-Per-Point
It’s not at all about “positioning your radio station.” What Tribune CEO Randy Michaels is talking about here is creating radio worth...
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mramsey1
Jun 1, 2010
Making Radio Accountable in One Easy Lesson
One of the reasons why ratings are less important than ever is because accountability – measuring what works – is more important than...
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