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It’s Time to Drop Nielsen’s PPM
Aren’t you tired of PPM yet? From Tom Taylor Now: How many PPMs does Nielsen allow in one household? Answer – up to 16. Does that sound...
mramsey1
Aug 8, 2016
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Raise your hand if your PPM ratings are based on one household
As more markets convert to electronic measurement, programmers face a conundrum. Minute-by-minute PPM listening data for features, artist...
mramsey1
Jul 9, 2010
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