hivio 2016: What’s the Future of ESPN Audio?
If ever there was a brand built on proprietary content, that brand is ESPN. Across all platforms, ESPN Audio offers more than 9,000 hours...
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mramsey1
Nov 4, 2015
Radio Play-By-Play without Play-By-Play Rights Fees
So let’s say you’re a radio station that attracts a male audience, but when play-by-play airs on another station, BOOM – off go listeners...
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mramsey1
Jan 27, 2015
Is Streaming Momentum Stuck? Really?
There’s been lots of attention in the radio industry trades lately about the lack of audience momentum for many broadcasters in the...
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mramsey1
Jan 12, 2014
And Radio’s Best Chance for the Future is…
If there’s one book this year that best sums up what the radio industry has to do to compete in a world of infinite choice, it’s this...
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mramsey1
Aug 12, 2013
What ESPN’s Franchise Business Means to You
Why did ESPN acquire Nate Silver and his hugely popular NYT blog FiveThirtyEight.com? Was it just to lay odds on sports events? Or was it...
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mramsey1
Dec 6, 2012
Radio, It Begins with a Problem…
Why does any consumer behave in the way that she does? It’s because she has a problem and she wants a solution. And the more effective,...
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mramsey1
Nov 27, 2012
Communicating the FOX Sports TV Way
Recently I was given a slim but potent handbook made for FOX Sports’ TV commentators. It was created by FOX’s David Hill in 2010. Every...
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mramsey1
Feb 28, 2012
The end of Sports Radio as we know it
Conversation about sports makes great radio because sports is all about sharp, informed opinions. And God knows there is no shortage of...
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mramsey1
Jun 6, 2011
Is Podcasting Radio’s Enemy?
“We’re trying to make it…easy for people to listen on the radio.” With those words, ESPN 980 erected the equivalent of a pay wall when...
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