2 Minutes of Spots Per Hour – Radio’s Future?
By now you’re probably familiar with the recently announced initiative from FOX that will reduce commercial content to just two minutes...
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mramsey1
Jun 21, 2017
Audio Advertisers: It’s Time To Make Spots Much Shorter
This was the headline: “Fox adopting YouTube’s Six Second Ad Format.” “This is the first time that a broadcast television company has...
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mramsey1
Jan 28, 2015
Radio Survey: To Simulcast Spots or Not to Simulcast Spots
In the second release from a new study of radio industry thought-leaders, managers say their radio brands can make more money by...
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mramsey1
Mar 12, 2014
Hey Pandora, Watch That Commercial Load
There’s this myth out there that its the personalization that provides the primary motivation to use Pandora: The limitless allure of...
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mramsey1
Nov 22, 2013
Advertising is about Audiences – not Distribution Channels
Twitter’s ability to attract a swarm of conversations around particular TV shows means that it can marshal a large audience engaged in a...
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mramsey1
Oct 3, 2013
Are There Too Many Commercials on the Radio? Nope!
What about the far worse ad clutter on good, old-fashioned terrestrial radio? Does the logic of minimizing spots in one place mean spots...
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mramsey1
Apr 25, 2013
Simulcasting Radio Spots Online? Open your Checkbook
So which is the better strategy to monetize online radio? Featuring targeted spots built for the context and platform of online radio and...
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mramsey1
Oct 24, 2012
Beware the “Commercial Cliff”
The spot load on some radio stations continues to swell. But how much is too much? At what point will audiences and advertisers decide...
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mramsey1
Feb 20, 2012
Don’t Simulcast your On-Air and Online Radio Spots
Talk to many broadcasters and you’ll hear a common refrain: We wish we could simulcast our on-air spots with our online ones and bundle...
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mramsey1
Sep 29, 2011
Kroger’s Agency is Foolish
From Radio-Info: TRI has a copy of this email from the Kroger agency – “Hello radio partners, a couple weeks ago I had sent out a request...
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