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Media Unplugged: Starbucks’ Media Empire Strikes Back!
Starbucks’ media empire strikes back! And… Brands beware: McDonald’s YouTube Fail. Plus, rants and raves about the bot that argues with...
mramsey1
Oct 24, 2016
2 views
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What if Distribution is King and Content is Crap?
Maybe distribution is king! And… Content is crap. Plus, rants and raves on the ridiculous controversy over Starbucks’ holiday red cup and...
mramsey1
Nov 11, 2015
2 views
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The New Auto Dashboard: Is Radio Screwed?
Last week, Google announced Android Auto, which – like Apple’s CarPlay – aims to fully fulfill the promise of the so-called connected...
mramsey1
Jun 29, 2014
8 views
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Radio’s REAL Problem on the New Auto Dashboard
Yesterday I wrote that some auto industry analysts believe radio needs to be easy to find and use on the new auto dashboard because ease...
mramsey1
Apr 6, 2014
5 views
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Does Radio “Need a New Story”?
Sometimes I just want to scream. Like when I read a piece in Radio Ink titled “Consumers do not know about the Power of Radio.” That’s...
mramsey1
Jul 2, 2013
3 views
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Innovation in Radio is Stupid
It was a company district manager in Southern California who first observed the strange beverage that Starbucks’ competitors were...
mramsey1
Feb 22, 2012
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10 Lessons for Radio from Starbucks’ Howard Schultz
Howard Schultz is the CEO of Starbucks, and you probably know that Starbucks has emerged recently from a dark period of declining sales,...
mramsey1
Jun 20, 2011
3 views
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What Your App Gets Wrong
“There’s an app for that.” You’ve heard that phrase countless times. But there’s an important lesson wrapped up in that phrase. Consider...
mramsey1
Mar 28, 2011
11 views
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You’re in the Experience Business
If the average broadcaster (and I mean the average one) ran Starbucks, what would that experience be like? Would it be even remotely like...
mramsey1
Nov 4, 2010
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What Kind of Digital Content Should Broadcasters Create?
If content is so terribly important in the digital world, then what types of content should broadcasters feature on their web platforms?...
mramsey1
Jul 29, 2010
3 views
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Brands will not just be Media, they will be Entertainment
I have argued that people today are media and that digital platforms enable brands themselves to be their own media (and when you are...
mramsey1
Jun 30, 2010
4 views
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