How To Be Their Favorite Radio Station
From Nielsen (via All Access): Americans spend 87% of their AM/FM radio listening tuning into their three favorite stations (based on the...
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mramsey1
Aug 3, 2015
Here’s What Radio Will Learn from This Week’s Republican Debates
So all the leading (and not so leading) Republican presidential contenders will be stretched across two stages at the end of this week in...
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mramsey1
Jan 5, 2014
7 Reasons Why Your DJ Blog is a Waste of Time
Does your radio station have a batch of DJ blogs? Here are 7 reasons why they may be a waste of time, effort, energy, and resources –...
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mramsey1
Jul 3, 2013
“Radio” is not a Brand
When we say things like “let’s whip up a better story for radio to convince folks how important it is in their lives” we are fighting an...
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mramsey1
Oct 23, 2012
The Importance of Surprising the Audience
We focus a lot on expectations: Brands need to live up to them. True enough. But there’s another side to that equation. If lots of...
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mramsey1
Jul 22, 2012
Radio Personalities – not Stations – are the “Brands”
In a content-driven, anything – anytime world, the advantage shifts from radio stations to personalities and the entities that own or...
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mramsey1
Jul 27, 2011
New survey shows when FM is built-in to mobile phones, most consumers don’t use it
How many US radio listeners already have FM built-in to their mobile phones? And how often do they use it? How does this compare to the...
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