The Power of Audio Storytelling
Robert McKee is a teacher of Story and author of the classic book Story. Style, Structure, Substance and the Principles of Screenwriting....
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mramsey1
Feb 18, 2015
The Media Are Wrong About Brian Williams
How the media got the Brian Williams story all wrong. And… Hey newspapers! Want a younger video audience? Try a sock puppet! It’s episode...
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mramsey1
Jan 22, 2015
How to Make News Stories go Viral
How do you make a news story go viral? Also: Marriott – it’s a hotel chain; no, it’s a film studio! And what that means for all brands....
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mramsey1
Dec 30, 2014
Bob Iger’s Lessons for Radio
Disney chief Bob Iger is on the cover of the new issue of Fortune, pictured in front of Star Wars’ legendary Millennium Falcon. I can’t...
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mramsey1
Dec 16, 2014
Your Radio Brand Should Have What Nobu’s Having
Nobu Matsuhisa is a celebrity chef and restaurateur. So how could he possibly know what your audio brand is about? Well, creating audio...
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mramsey1
Aug 11, 2014
What Radio Can Learn from Pixar – Emma Coats at hivio 2014
If your brand is a story, then how can you best bring that story to life? Who knows more about story that the artists who work at Pixar –...
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mramsey1
Jul 2, 2013
Does Radio “Need a New Story”?
Sometimes I just want to scream. Like when I read a piece in Radio Ink titled “Consumers do not know about the Power of Radio.” That’s...
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mramsey1
Apr 23, 2012
Do you Talk to your Listeners?
“Will you talk to me?” I mean, one-on-one? It’s my observation that most program directors spend infinitely more time talking to the...
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mramsey1
Jan 4, 2012
Tell the Second Story
Recently I was interviewed by a reporter for a major advertising trade, and she asked me whether broadcasters “see the light” that shines...
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mramsey1
Jun 10, 2010
PPM Ratings Horror Stories
Imagine you're around a campfire on a dark and cold night. Is it time to tell a scary tale? You bet it is. And if it's a tale of ratings...
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