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How to Beat the New Car Dashboard
All this fretting over the evolving car dashboard is so much ado about the wrong stuff. Okay…. A flood of new content is coming. Lots of...
mramsey1
Jul 25, 2013
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Digital Transformation for Radio and Media – Mindgruve CEO Chad Robley
My talk with digital trend-setter Chad Robley is one of the opening sessions from hivio 2013, the inaugural radio ideas festival in San...
mramsey1
Jul 22, 2013
4 views
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What’s Your Strategy to Win Consumers’ “Moments of Truth”?
Recently I read a remarkable document from Netflix aimed at investors and titled “Netflix Long Term View.” And the fact that the phrase...
mramsey1
Apr 25, 2013
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Radio’s Most Important Trends in Five Minutes
Want to know what’s ahead for your radio brand in just five minutes? Then this video is for you: Prefer audio? Try this: Audio clip:...
mramsey1
Apr 17, 2013
3 views
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What I Like about NASH FM
I’m not talking about the radio station (which is New York’s newest Country station), I’m talking about the website. Yes, I know this is...
mramsey1
Jan 23, 2013
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Impact Your Radio Audience the Dragonfly Way
Andy Smith is the co-author of a fabulous new book called The Dragonfly Effect, a book about using social media to drive social change. A...
mramsey1
Jan 15, 2013
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What Radio can learn from Otis
He stops traffic. Literally. When my wife and I take him to public places crowds swarm around him, iPhones clicking away. He’s Otis, our...
mramsey1
Dec 11, 2012
3 views
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Will Radio be Good to Great to Gone?
Alan Wurtzel is the former CEO of Circuit City, America’s late, great electronics superstore. He is also the author of a fabulous new...
mramsey1
Dec 10, 2012
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Digital Media: What’s in Store for 2013
Here are some stats from a brand new eMarketer report on U.S. digital media usage changes from now to 2013. I’ll focus on some highlights...
mramsey1
Nov 16, 2012
3 views
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What’s Wrong with your Podcasts, Radio?
One of radio’s great opportunities is to get our communal heads and hands around the form and manner in which we post audio online. Yes,...
mramsey1
Aug 3, 2012
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Target’s Dilemma Shows the Way for Radio
On the surface, retailer Target may not have a lot to do with your radio brand. But look closer, because the similarities are staggering....
mramsey1
May 3, 2012
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Dan Mason – “What Differentiates Radio is what Personalities Bring to the Table”
So is radio’s future something that happens “between the songs” or across a variety of traditional and digital platforms? Dan Mason...
mramsey1
Mar 27, 2012
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Can Your AM Station Earn 20X More Than Average?
Barry Leffler says you can. Barry is CEO of WCHL in Chapel Hill, NC, and Chapelboro.com, WCHL’s community-oriented site which is...
mramsey1
Mar 5, 2012
2 views
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Like Moths to Radio’s Flame
What’s the best way to defend radio’s audience from those who steal away attention and usage and ad dollars? Here’s one strategy from my...
mramsey1
Feb 3, 2012
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“I’ll Have what She’s Having”
Why do what you’re doing? Because everybody else in radio seems to be doing it? Or because it’s the right thing for you and your...
mramsey1
Jan 31, 2012
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Gordon Borrell on Radio’s “Miserable” Digital Sales Progress
Gordon Borrell is a fan of radio, but not of radio’s performance on the digital sales front. How are radio’s digital selling efforts...
mramsey1
Jan 25, 2012
3 views
0 comments


Is Social Media a Bust for Radio?
Here are the results of an unscientific and thus unrepresentative (but still revealing) poll from Inside Radio: Half say social networks...
mramsey1
Oct 20, 2011
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Radio’s Nu Marketing Voodoo
“Pray and spray” is rarely the most effective form of marketing. How can you target potential station listeners across platforms (mail...
mramsey1
Sep 8, 2011
4 views
0 comments


Motivate Your Audience to Share your Content
Most would acknowledge that the content we put online would be more powerful if more folks shared it. The more folks who share it, the...
mramsey1
Aug 1, 2011
4 views
0 comments


The Best Mobile App Your Radio Station Doesn’t Have
There’s an app for almost everything, to be sure. And that means two things in particular: All apps are not created equal, and there...
mramsey1
Jul 19, 2011
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