Michael Stelzner is the creator of the fantastic site SocialMediaExaminer.com, one of the leading – if not the leading – social media...

It’s social media week here on the MRM blog! I’m going to kick off with a conversation about Facebook – does it matter for your broadcast...

Howard Schultz is the CEO of Starbucks, and you probably know that Starbucks has emerged recently from a dark period of declining sales,...

Let’s suppose you provided a very specific product – unique to the world.  Let’s suppose the demand for that product was enormous, so...

Is the Internet TV’s “secret sauce?”  And how can it be the same for radio? From MediaPost: Even with the boom in social media, TV is...

There’s differentiation – and then there’s meaningful differentiation.  Real differentiation. Most of what passes for differentiation in...

Let’s suppose you create a great digital experience on your platform – maybe a great personalized version of your station or a customized...

It’s not a website, it’s a platform. Or at least it should be. What’s the difference between a website and a platform?  And how do you...

Guy Kawasaki is one of the most widely read and respected voices on the digital frontier.  He’s an entrepreneur, marketing guru, one-time...

Every great brand – just like every great culture – has its origin story. Here’s one from entrepreneur Chad Hurley: We were having a...

Ann Handley and is Chief Content Officer of MarketingProfs.com which is one of my favorite resources for how to do digital media. She is...

What’s the difference between an audience and a “community”? As David Siteman Garland puts it in his book Smarter, Faster, Cheaper:...

Triton Media’s Jim Kerr peers into the crystal ball to anticipate what is ahead for radio in 2011. Jim is VP Strategy for Triton, and so...

From Inside Radio: Analysts: Sirius XM “would be fine” without Stern. The satcaster’s high penetration in automobiles and partnerships...

Do you remember the movie Wedding Crashers when that viral video made the rounds where you paste your own face over the face of one of...

This is a common question, and it reflects a common and unfortunate search for tactics before strategy. Which is why it’s followed by...

A reader sent me this note recently: Dear Mark: As a radio copywriter, one of the largest frustrations I’ve had is never knowing how our...

Rubicon is AMC’s biggest series debut ever.  It follows in the wake of previous successes Mad Men and Breaking Bad. So how did the AMC...

In Hollywood they call it “Cannes for Blockbusters.” Will Ferrell, Sly Stallone, Angelina Jolie, and dozens of other A-list stars were...

1. Understand what consumer problem you solve You’re not simply a radio station full of music that everyone can agree on.  You’re a...