Radio Survey: To Simulcast Spots or Not to Simulcast Spots
In the second release from a new study of radio industry thought-leaders, managers say their radio brands can make more money by...
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mramsey1
Jan 20, 2015
Survey: Radio Managers Anticipate Dramatic Rise in Digital Revenue
In the first release from a new study Mark Ramsey Media just conducted among radio industry thought-leaders, managers expect a dramatic...
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mramsey1
Jul 29, 2011
The NAB has hurt my feelings
Evidently the NAB didn’t like my survey about behaviors among folks who have mobile phones and may also have FM built-in, whether they...
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mramsey1
Nov 28, 2010
Do Consumers REALLY want FM chips on Mobile Phones?
All other things equal, the best way to assess future behavior is to look to past behavior. That is, rather than ask consumers what they...
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mramsey1
Sep 14, 2010
The Danger to Terrestrial Radio posed by Internet Radio in Cars
One third of radio listeners would listen less to local radio if they had easy access to Internet Radio built into their cars. That’s one...
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mramsey1
May 24, 2010
It’s about Effectiveness, not Platforms
One of radio's great problems is its inherently parochial nature. We rightly celebrate increases in revenue year-over-year without...
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