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2 Minutes of Spots Per Hour – Radio’s Future?
By now you’re probably familiar with the recently announced initiative from FOX that will reduce commercial content to just two minutes...
mramsey1
Mar 22, 2018
12 views
0 comments


Did Smart Speakers Affect Radio Listening in 2017?
There’s lots of talk about the impact of smart speakers like Amazon’s Echo on usage for radio. Indeed, last year alone, some 25 million...
mramsey1
Jan 23, 2018
11 views
1 comment


Radio’s Streaming Effort May Be Screwed – Part 2
Yesterday I published a piece that argued two things: First, the decline in streaming for broadcast radio stations is real – it’s a...
mramsey1
Sep 19, 2017
40 views
14 comments


Media Unplugged: Where is the Business of Podcasting Headed?
Where is the business of podcasting headed? And… Marijuana entertainment value gets high. Plus, rants and raves about Gwyneth Paltrow’s...
mramsey1
Sep 7, 2017
4 views
0 comments


“Radio, Advertisers are Less Interested in an Audience and More Interested in a Buyer”
Gordon Borrell has issued his latest report benchmarking local media’s digital revenues. Required reading for anyone in the local media...
mramsey1
Jun 29, 2017
5 views
0 comments


Audio Advertisers: It’s Time To Make Spots Much Shorter
This was the headline: “Fox adopting YouTube’s Six Second Ad Format.” “This is the first time that a broadcast television company has...
mramsey1
Jun 21, 2017
8 views
0 comments


Let’s Face It: Your Advertising Sucks
So I’m reading a headline predicting a 4% decline in radio advertising over the next year and another 4% decline the year after....
mramsey1
Jun 16, 2017
4 views
0 comments


Media Unplugged: 10 Media Trends You Need to Know
10 media trends you need to know. And… Niche! It’s the new mainstream! Plus, rants and raves about lying with podcast trend statistics...
mramsey1
Mar 29, 2017
3 views
0 comments


Non-Commercial Christian Radio Had Better Worry About This
I am blessed to do a lot of research work with Christian non-commercial broadcasters. As I travel around the country working with these...
mramsey1
Jan 27, 2017
27 views
0 comments


Younger Audiences Hate Ads Even More Than You Do
According to a new global media habits study from Kantar Millward Brown, if you think your audience hates advertising now, just wait. It...
mramsey1
Jan 11, 2017
6 views
0 comments


Here’s How Radio Gets MORE Important In Cars
I have written extensively about the challenges radio will have in cars with a dashboard which is built to sync with Apple Carplay and...
mramsey1
Jan 5, 2017
15 views
1 comment


Long-Term Trends in Radio Listening Revealed
One of the biggest secrets in radio is what’s happening to listening over the long term. Talk to insiders and they will acknowledge that...
mramsey1
Jan 2, 2017
13 views
0 comments


Facebook Live Audio – So What?
Cue the panic in the radio streets. Facebook is moving into the audio space by making available a publishing tool called “Live Audio.”...
mramsey1
Dec 21, 2016
6 views
0 comments


The Biggest Problem with Podcasting is…
Everyone’s abuzz about podcasting! Well, kind of. Maybe not everyone. You’ve probably seen the 2016 stats: According to Edison, 21% of...
mramsey1
Dec 7, 2016
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0 comments


And the Future of Radio is…
I love “future of radio” discussions, even though the premise of the phrase is completely wrong. Radio people care about “the future of...
mramsey1
Dec 2, 2016
10 views
0 comments


Now Any Car Is An Android Auto
The evolution of the car dashboard: It’s all some folks in radio want to talk about. Understandably, since such a large fraction of radio...
mramsey1
Nov 8, 2016
6 views
0 comments


Radio: There Will Be No More New Music Formats
If you’re waiting for a new music format – a knight in shining armor – to save your flagging ratings, then you will be waiting for the...
mramsey1
Nov 7, 2016
1 view
0 comments


The End of Advertising?
We all know the folks in the print business are being squeezed by digital. At the New York Times total revenue fell 1% while Gannett Co....
mramsey1
Nov 3, 2016
1 view
0 comments


hivio 2016: Panoply and the Business of Podcasting
Andy Bowers is the Chief Content Officer of Panoply, a leading podcast network and an innovator in the space. In this Q&A from hivio...
mramsey1
Oct 12, 2016
2 views
0 comments


Apple CarPlay And Android Auto Are About To Explode
I have written a lot about the coming transformation of the auto dashboard and my belief that, in the long run, it will be the domain of...
mramsey1
Oct 11, 2016
7 views
0 comments
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