2 Minutes of Spots Per Hour – Radio’s Future?
By now you’re probably familiar with the recently announced initiative from FOX that will reduce commercial content to just two minutes...
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mramsey1
Jan 23, 2018
Did Smart Speakers Affect Radio Listening in 2017?
There’s lots of talk about the impact of smart speakers like Amazon’s Echo on usage for radio. Indeed, last year alone, some 25 million...
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mramsey1
Sep 18, 2017
Radio’s Streaming Effort May Be Screwed – Part 2
Yesterday I published a piece that argued two things: First, the decline in streaming for broadcast radio stations is real – it’s a...
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mramsey1
Sep 7, 2017
Media Unplugged: Where is the Business of Podcasting Headed?
Where is the business of podcasting headed? And… Marijuana entertainment value gets high. Plus, rants and raves about Gwyneth Paltrow’s...
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mramsey1
Jun 29, 2017
“Radio, Advertisers are Less Interested in an Audience and More Interested in a Buyer”
Gordon Borrell has issued his latest report benchmarking local media’s digital revenues. Required reading for anyone in the local media...
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mramsey1
Jun 21, 2017
Audio Advertisers: It’s Time To Make Spots Much Shorter
This was the headline: “Fox adopting YouTube’s Six Second Ad Format.” “This is the first time that a broadcast television company has...
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mramsey1
Jun 16, 2017
Let’s Face It: Your Advertising Sucks
So I’m reading a headline predicting a 4% decline in radio advertising over the next year and another 4% decline the year after....
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mramsey1
Mar 29, 2017
Media Unplugged: 10 Media Trends You Need to Know
10 media trends you need to know. And… Niche! It’s the new mainstream! Plus, rants and raves about lying with podcast trend statistics...
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mramsey1
Jan 27, 2017
Non-Commercial Christian Radio Had Better Worry About This
I am blessed to do a lot of research work with Christian non-commercial broadcasters. As I travel around the country working with these...
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mramsey1
Jan 11, 2017
Younger Audiences Hate Ads Even More Than You Do
According to a new global media habits study from Kantar Millward Brown, if you think your audience hates advertising now, just wait. It...
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mramsey1
Jan 5, 2017
Here’s How Radio Gets MORE Important In Cars
I have written extensively about the challenges radio will have in cars with a dashboard which is built to sync with Apple Carplay and...
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mramsey1
Jan 2, 2017
Long-Term Trends in Radio Listening Revealed
One of the biggest secrets in radio is what’s happening to listening over the long term. Talk to insiders and they will acknowledge that...
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mramsey1
Dec 21, 2016
Facebook Live Audio – So What?
Cue the panic in the radio streets. Facebook is moving into the audio space by making available a publishing tool called “Live Audio.”...
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mramsey1
Dec 7, 2016
The Biggest Problem with Podcasting is…
Everyone’s abuzz about podcasting! Well, kind of. Maybe not everyone. You’ve probably seen the 2016 stats: According to Edison, 21% of...
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mramsey1
Dec 2, 2016
And the Future of Radio is…
I love “future of radio” discussions, even though the premise of the phrase is completely wrong. Radio people care about “the future of...
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mramsey1
Nov 8, 2016
Now Any Car Is An Android Auto
The evolution of the car dashboard: It’s all some folks in radio want to talk about. Understandably, since such a large fraction of radio...
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mramsey1
Nov 7, 2016
Radio: There Will Be No More New Music Formats
If you’re waiting for a new music format – a knight in shining armor – to save your flagging ratings, then you will be waiting for the...
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mramsey1
Nov 3, 2016
The End of Advertising?
We all know the folks in the print business are being squeezed by digital. At the New York Times total revenue fell 1% while Gannett Co....
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mramsey1
Oct 12, 2016
hivio 2016: Panoply and the Business of Podcasting
Andy Bowers is the Chief Content Officer of Panoply, a leading podcast network and an innovator in the space. In this Q&A from hivio...
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mramsey1
Oct 11, 2016
Apple CarPlay And Android Auto Are About To Explode
I have written a lot about the coming transformation of the auto dashboard and my belief that, in the long run, it will be the domain of...
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