When Under-34’s Shrink Their Radio Listening
People under the age of 50 spend more time every week using apps and the web on their smartphone than they spend listening to the radio....
top of page
Search
mramsey1
Sep 20, 2016
hivio 2016: What’s the Future of ESPN Audio?
If ever there was a brand built on proprietary content, that brand is ESPN. Across all platforms, ESPN Audio offers more than 9,000 hours...
4 views0 comments
mramsey1
Sep 4, 2016
Here Comes the Digital Media Shakeout!
Here comes the digital media shakeout! And… A recipe to reinvent your legacy media company. Plus, rants and raves about the faux...
1 view0 comments
mramsey1
Aug 22, 2016
Tweet This: Quality News is Dying
Tweet this: Quality news is dying. And… Twitter growth screeches to a halt – at 52 million users! Plus, rants and raves about the...
3 views0 comments
mramsey1
Aug 17, 2016
This Will Revolutionize Radio Ad Sales
If you’re trying to grow radio ad revenue (or ad revenue from any audio or video platform), you should watch this presentation from...
3 views0 comments
mramsey1
Aug 16, 2016
Radio: More Reasons Why It’s Time to Dump Nielsen’s PPM
So last week I penned a strong piece suggesting that the radio industry drop PPM. The argument was stimulated by the discovery that...
4 views0 comments
mramsey1
Aug 15, 2016
Podcasting is Going to be Big Business
There’s lots of chatter about podcasting today – from hobbyists, from fans, and from the companies deeply embedded in the space. But all...
2 views0 comments
mramsey1
Aug 2, 2016
hivio 2016 – How Pandora is Changing Audio Advertising
Lizzie Widhelm is Pandora’s Senior Vice President of Ad Product Sales & Strategy where she spearheads the team that brings advertising...
7 views0 comments
mramsey1
Jul 11, 2016
The Podcasting Ad Space is Going to Explode
Sarah van Mosel is Chief Commercial Officer for Acast, a tech platform that helps podcast creators profit, helps audiences find great...
3 views0 comments
mramsey1
Jul 5, 2016
The Digital Trends that Will Most Impact Audio, Online Radio, Radio, and Podcasting
How do radio, online radio, and podcasting fit into the larger pattern of tech trends washing over today’s audiences? What’s the power of...
4 views0 comments
mramsey1
Jun 28, 2016
How Millennials Use Radio, Online Radio, and Podcasting
Millennials are the future, but how do they really use audio platforms: Radio, online radio, podcasting, etc? And how do these platforms...
6 views0 comments
mramsey1
Jun 12, 2016
Inside the Biggest Trends in Digital Advertising
Inside the biggest trends in digital advertising. And… Tribune Publishing is now “tronc.” No, really! It’s episode 43 of Media Unplugged...
3 views0 comments
mramsey1
Apr 24, 2016
Is NPR’s Future All Used Up?
Is NPR’s future all used up? And… What happens when Buzzfeed loses its buzz? It’s episode 41 of Media Unplugged with branding authority...
3 views0 comments
mramsey1
Mar 23, 2016
If Radio Wants to Matter in the Cars of the Future…
Remember when buying a new car meant more than buying an entertainment system that also happened to contain wheels? In other words,...
5 views0 comments
mramsey1
Mar 17, 2016
Radio’s Advertising Spending Forecast – 2015 – 2020
There’s a new report from one of my favorite media experts, Jack Myers, and it highlights advertising revenue projections for radio and...
5 views0 comments
mramsey1
Mar 16, 2016
Audio is a Feature, Not an Industry
So what does it mean when the radio industry headlines lead with debt-burdened iHeartMedia and this: iHeartMedia Battles Angry Creditors...
4 views0 comments
mramsey1
Feb 20, 2016
It’s Time For Rush Limbaugh To Go
Rush Limbaugh’s contract is up and it’s decision time – not only for Rush but for the industry which awakens to a 2016 where, for better...
3 views0 comments
mramsey1
Feb 16, 2016
What Making Radio Interactive Really Means
Remember when a toy was something somebody else made that you simply purchased? This week Mattel has announced a $300 3-D printer for...
3 views0 comments
mramsey1
Jan 26, 2016
Look out! The Attention Economy is Collapsing!
Look out! The attention economy is collapsing! And… ABC Family Channel rebrands as “Freeform” – and who cares? It’s episode 35 of Media...
1 view0 comments
mramsey1
Jan 24, 2016
One Surprising Thing Radio Can Learn from Donald Trump
I could drone on and on about the lessons Donald Trump teaches media companies, but many of the lessons are so obvious that I need not...
3 views0 comments
bottom of page