Will Half of Terrestrial Radio Stations Disappear?
A recent Borrell report provided a slew of predictions for the media space over the next ten years, but none was more alarming to radio...
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mramsey1
Oct 24, 2014
What Radio Needs to Know About Millennials
If you were born in the 80’s or 90’s, you’re in your late teens to early 30’s today. You are also a digital native and quite unlike older...
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mramsey1
Oct 21, 2014
Surprise! Connected Car Users are Old and Rich!
Nielsen recently released a study that was not representative of the entire population. I know, so what else is new, right? Actually,...
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mramsey1
Oct 17, 2014
The Future of Radio – According to Teens
A recent Piper Jaffray report focused on the behaviors of teenagers and the consequence of trends in those behaviors. One of the...
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mramsey1
Sep 4, 2014
The Booming Business of Podcasting – PodcastOne’s Rob Greenlee
Just how big is podcasting, and how are consumers and advertisers embracing the platform? That was the topic I covered with PodcastOne’s...
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mramsey1
Aug 27, 2014
Tracy Johnson on What Makes Radio Talent Great
What makes radio talent great? Where do you find it? And how can you leverage it? Those are just some of the questions tackled by Tracy...
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mramsey1
Aug 11, 2014
What Radio Can Learn from Pixar – Emma Coats at hivio 2014
If your brand is a story, then how can you best bring that story to life? Who knows more about story that the artists who work at Pixar –...
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mramsey1
Jul 7, 2014
What Advertisers Want from Radio
What do advertisers want from the audio marketplace in general and from radio in particular? Let’s ask an agency head! Or in this case,...
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mramsey1
Jul 1, 2014
This is how Pandora has Changed Audio Advertising
Pandora is changing more than the way folks consume radio – it’s changing the way agencies view audio advertising. This was at the center...
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mramsey1
Jun 22, 2014
The Future of Your Radio Brand – Mark Ramsey @hivio 2014
Podcasting, online radio, terrestrial radio, satellite radio….Do you think that all these audio silos have little in common? That...
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mramsey1
Jun 11, 2014
How to Measure NPR’s Success in a Digital Age
Is NPR’s performance on the digital front a sign that radio’s digital evolution has stalled? Or, worse, that it’s just a big hairy...
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mramsey1
May 26, 2014
Can Digital Revenue “Make Up” Lost Traditional Radio Revenue?
Are you wasting your time nursing digital pennies and dimes when the “big money” is in the dollars that flow to your coffers from...
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mramsey1
Apr 22, 2014
The Internet Radio Revolution has Arrived
Everybody wants to know what’s just over the horizon for radio. That’s why I talked with BIA/Kelsey’s Managing Director Rick Ducey about...
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mramsey1
Apr 17, 2014
This is Research Steve Jobs Never Would Have Used
I have nothing against Mark Kassof, although I interviewed for a job with him at the very beginning of my career and he didn’t hire me....
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mramsey1
Apr 9, 2014
What Radio’s Changing Audience Demos Means for You
As you consider your target audience, don’t forget that target keeps moving. And it has profound implications for radio. Check out this...
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mramsey1
Feb 25, 2014
Radio’s Misplaced Obsession on “Local”
Not a week goes by that some broadcaster doesn’t bemoan radio’s unfortunate “nationalization” and the urgent need for radio brands to get...
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mramsey1
Feb 22, 2014
The Future of Radio In a Nutshell
Want to hear some great ideas on the future of radio and the role of what we sometimes call “podcasting” in it? Then watch this video....
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mramsey1
Jan 12, 2014
And Radio’s Best Chance for the Future is…
If there’s one book this year that best sums up what the radio industry has to do to compete in a world of infinite choice, it’s this...
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mramsey1
Dec 16, 2013
Is News/Talk Really the Top Audio Format of 2013?
Nielsen just released a report trumpeting “News/Talk/Information” as the “Top Audio Format of 2013.” But what does that mean…really?...
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mramsey1
Dec 11, 2013
Radio Does Not “Heart” Twitter
I just read a fascinating report on Radio’s relationship to Twitter in the U.S. and the results will startle and unsettle you. You can...
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