Like Moths to Radio’s Flame
What’s the best way to defend radio’s audience from those who steal away attention and usage and ad dollars? Here’s one strategy from my...
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mramsey1
Feb 1, 2012
Pandora, Personalization, and Radio’s Competitive Future
Recently I was interviewed by Olivia Collette for Sparksheet, a business-to-business blog on media, content and marketing. Olivia has...
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mramsey1
Jan 12, 2012
Worry Less about Technology – More about Content
The title of the piece in USA Today says it all: “YouTube spends $100 million to redefine TV.” Beginning this month, YouTube is gambling...
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mramsey1
Nov 16, 2011
An FM Chip in a Mobile Phone isn’t “Me”
Will FM radio ever end up pre-installed in mobile phones in the US? I doubt it, because consumers aren’t asking for radio to be built...
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mramsey1
Oct 12, 2011
Technology (and Media) After Steve
One of the lasting gifts of technology in general and Steve Jobs and Apple in particular is not the technology itself but what that...
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mramsey1
Sep 21, 2011
Radio’s Power on the Dashboard
There’s no doubt that technology is bringing new choices to an auto dashboard near you. Nor is there any doubt that consumers will...
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mramsey1
Sep 12, 2011
Is HD Radio the Answer to Radio’s Dashboard Challenge?
That’s what Ford is arguing. Then again, I am not so sure Ford knows why folks listen to the radio or why they keep listening. After all,...
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mramsey1
Sep 5, 2011
How Radio can stay “Relevant”
Last week I was interviewed for a radio show by an international broadcaster and she asked me one question that has haunted me for days:...
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mramsey1
Jul 5, 2011
What is Your Audience REALLY Worth?
What’s the point of having an “audience”? If it’s to sell that audience as faceless, nameless ears and eyes in bulk to advertisers, then...
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mramsey1
Jun 29, 2011
How the Ad Industry is Preparing for a Digital Future
Recently Mashable covered five ways the ad industry is prepping for a digital tomorrow. Drawing from their piece, I’m going to cover two...
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mramsey1
Jun 19, 2011
The Tiny Footprint of Local News Online
The audience for local news online is surprisingly small. From Lost Remote (one of my favorite blogs): A new report commissioned by the...
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mramsey1
Jun 14, 2011
Don’t “Put All of your Energy into Selling Commercials”
When you are a consistently top-ranked station in a top-ranked market taking in advertising dollars hand over fist it’s bound to skew...
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mramsey1
May 25, 2011
Is it Time for Your Station to Change its Economic Model?
“We decided to change the economic model.” That’s how Lincoln Center has thrived in an era when culture is low on the totem pole of...
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mramsey1
Apr 2, 2011
One Radio Council’s Dumb Attempt to Reposition Pandora
Increasingly, radio recognizes that Pandora is a rising presence, both among listeners and advertisers. What to do about that? Well,...
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mramsey1
Mar 28, 2011
Is Radio a Digital Laggard?
That’s what Inside Radio reports, based on a new Borrell Associates study: In what may best be described as a digital wake up call,...
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mramsey1
Mar 23, 2011
Radio Thinking is not Platform Thinking
Recently CNN’s Fareed Zakaria spoke with Sony Chairman Howard Stringer about Japan’s post-crisis economic recovery. In the context of...
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mramsey1
Feb 16, 2011
Inside Pandora’s Evolving Strategy
Will Pandora expand to spoken word (I hate that term passionately) content? Not any time soon, I think. But here’s the take from the New...
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mramsey1
Jan 12, 2011
Pandora Today and Tomorrow – Pandora CEO Joe Kennedy (Part 1)
The week after online radio leader Pandora announces a slew of new automaker deals and releases news that they have topped 75 million...
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mramsey1
Jan 10, 2011
The Most Important Takeaway for Broadcasters from CES
I’m struck by reading the post-mortems about the Consumer Electronics Show in the radio trades – the gist seems to sum up to this:...
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mramsey1
Jan 4, 2011
How to Lead
Leadership. I submit to you that the radio industry has an abundance of managers but precious few leaders. This episode of Fareed Zakaria...
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