How Media can teach Technology to “Lean Back”
One of my top secret adventures recently included a day-long dialogue with a ton of super-smart trendwatchers in New York. Folks from all...
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mramsey1
Nov 22, 2010
News/Talk Radio becomes News/Talk VIDEO
What do you call a News/Talk station that’s investing in original web video programming? You call it a station that understands “news” is...
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mramsey1
Nov 17, 2010
Thinking about Radio’s Future
This week I was honored to participate in an event which was an amazing gathering of thoughtful people focused on one question: What...
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mramsey1
Nov 3, 2010
How to Unlock the Hearts and Minds of your Consumers
Earlier this week I posted a conversation with marketing change agent Tom Asacker about radio. I actually had two conversations with Tom....
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mramsey1
Nov 3, 2010
Opportunity Screams for Radio – Talking with Tom Asacker
Tom Asacker is one of my favorite marketing change-makers. He is a popular speaker around the world and works directly with the...
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mramsey1
Oct 26, 2010
Do Radio Programmers and Sellers Hate Each Other?
Okay, that’s an exaggeration. Let’s just say the average program director and the average seller don’t always see eye-to-eye. And who...
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mramsey1
Oct 20, 2010
“News/Talk is Too Narrow”
So says David Hall, one of the best known names in the Talk Radio business. And David doesn’t just mean that it’s too Conservative. He...
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mramsey1
Oct 19, 2010
Now who Rules the Air?
Hint: It’s not Verizon. A picture is worth more than a thousand words. There’s nothing “hot” about this air. As an industry we need to...
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mramsey1
Oct 19, 2010
Personalize This, Radio
Everybody’s personalizing their websites nowadays, thanks to tools like Facebook. How about you? Is your experience personalized to the...
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mramsey1
Sep 28, 2010
Radio’s Time-Spent-Listening Fix (Hint: Don’t Hold your Breath)
Radio time-spent-listening (TSL) is declining. This is something I’ve been writing about for a long time, yet many broadcasters...
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mramsey1
Sep 14, 2010
The Danger to Terrestrial Radio posed by Internet Radio in Cars
One third of radio listeners would listen less to local radio if they had easy access to Internet Radio built into their cars. That’s one...
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mramsey1
Sep 12, 2010
The Future of Online Radio – Talking with Slacker’s Jonathan Sasse
Talk to some broadcasters and they’ll claim that mobile device manufacturers hate online radio because of the bandwidth usage. Not so,...
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mramsey1
Sep 2, 2010
Your Brand Must Create a Lasting Impression
Creating an impression which lasts. This is forgotten when we obsess on legendary call letters even when the legend is only in our minds,...
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mramsey1
Aug 15, 2010
The Truth about Eroding Radio Listening
Last week in MediaDailyNews, these results were trumpeted: Comparing listening patterns from spring 2009 to spring 2010, [Researcher...
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mramsey1
Aug 11, 2010
Radio’s Wrong-Headed Performance Royalty Plan
I know you guys mean well. I know you are listening hard to your constituency of broadcasters and trying your best to serve their will....
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mramsey1
Aug 3, 2010
Here’s what Content you should have on your Digital Platforms
According to a new Nielsen study… Americans spend nearly a quarter of their time online on social networking sites and blogs, up from...
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mramsey1
Jul 14, 2010
How Change will Transform Media
But what’s the best way for broadcasters to cope with that change and leverage it to their advantage? Pip Coburn knows the answer. Pip...
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mramsey1
Jul 9, 2010
Raise your hand if your PPM ratings are based on one household
As more markets convert to electronic measurement, programmers face a conundrum. Minute-by-minute PPM listening data for features, artist...
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mramsey1
Jul 7, 2010
Radio made by and for Under-20’s
Here's what I'm sick of: The relentless whine to get more younger people involved with radio in content and management positions. Listen,...
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mramsey1
Jul 7, 2010
Ideas for Christian Radio – and not just Christian Radio
As I listen to it again, I must have had my coffee because I was firing on all cylinders. There's value in this audio to you whether or...
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