The Audio of Things
Recent research indicated the surprising (to some) result that a relatively small fraction of consumers have a radio by their bedside,...
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mramsey1
Feb 24, 2015
40 Years 40,000 Sales Calls – a Conversation with Barry Drake
There are few class acts in the radio and TV business classier than Barry Drake. After an amazing career leading a variety of radio and...
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mramsey1
Feb 12, 2015
What’s the Future of Radio? That’s the Wrong Question
Everyone wants to know about “the future of radio”? But what if that’s the wrong question? For example, what happens if (or is it when?)...
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mramsey1
Dec 4, 2014
Would Today’s Youth Miss Radio if it Went Away?
In an article aptly titled “Young People Don’t Care About Newspapers, Old People Don’t Care About Smartphones,” Business Insider quoted...
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mramsey1
Nov 12, 2014
The Battle Between Taylor Swift and Spotify: And the Winner Is…
It’s Spotify vs. Country superstar Taylor Swift! And the winner is… Yes, there is a winner – and it may not be whom you think. Plus, does...
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mramsey1
Oct 28, 2014
Look Out: Big TV is Eating the Internet – Media Unplugged Ep 6
We have about two thousand listens to the new twice-monthly podcast I produce with branding strategist Tom Asacker. It’s called Media...
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mramsey1
May 13, 2014
The “Eventizing” of Radio
Here’s what radio can learn from Fox TV, courtesy of The Wrap: Fox’s emphasis next season is on “eventizing,” entertainment chief Kevin...
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mramsey1
Feb 25, 2014
Radio’s Misplaced Obsession on “Local”
Not a week goes by that some broadcaster doesn’t bemoan radio’s unfortunate “nationalization” and the urgent need for radio brands to get...
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mramsey1
Dec 11, 2013
Radio Does Not “Heart” Twitter
I just read a fascinating report on Radio’s relationship to Twitter in the U.S. and the results will startle and unsettle you. You can...
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mramsey1
Aug 16, 2013
When Will Big Data Come To Local Media?
What will Jeff Bezos do with The Washington Post? That’s the question on everyone’s lips, and scores of armchair analysts have an...
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mramsey1
Aug 12, 2013
What ESPN’s Franchise Business Means to You
Why did ESPN acquire Nate Silver and his hugely popular NYT blog FiveThirtyEight.com? Was it just to lay odds on sports events? Or was it...
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mramsey1
Aug 10, 2013
Your Station Can be Featured in a Major Motion Picture
You want your radio or TV station’s name to appear in a major motion picture, don’t you? What about your star personality’s or your...
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mramsey1
Jul 7, 2013
Radio is Ignoring “Pre-Awareness”
It’s the idea that you’re already familiar with the concept of the movie, thus the studios don’t need to waste those precious marketing...
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mramsey1
Dec 10, 2012
After that Radio Job….
It has been a day of dazzling conversations for me on behalf of one non-radio client. From emails and conversations with movie studios, a...
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mramsey1
Nov 27, 2012
Communicating the FOX Sports TV Way
Recently I was given a slim but potent handbook made for FOX Sports’ TV commentators. It was created by FOX’s David Hill in 2010. Every...
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mramsey1
Sep 26, 2012
TV’s Digital Lessons for Radio
So what’s best, digital-only or integrated? Don’t get lost in this “either/or” – it’s a myth. It’s all about value, folks. Good or...
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mramsey1
Sep 25, 2012
Mediacize This: Radio, Your Clients are Becoming “Media”
One of the greatest challenges for ALL traditional media – radio, TV, and print – is what I’m calling the “mediacizing” of brands.” As...
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mramsey1
Apr 19, 2012
“By 2020 ‘Broadcasting’…will be Foreign to Anyone Under 40”
GigaOm bottom-lines this week’s NAB with this: If this week’s National Association of Broadcasters Show is any indication, by 2020...
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mramsey1
Apr 2, 2012
Radio, the “Intimate” Medium
Recently, Howard Stern interviewed MSNBC host and one-time Air America anchor Rachel Maddow, and the conversation eventually drifted to...
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mramsey1
Feb 28, 2012
The end of Sports Radio as we know it
Conversation about sports makes great radio because sports is all about sharp, informed opinions. And God knows there is no shortage of...
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