It’s one of the toughest problems facing any of us in the audio space: How do we leverage social media to spread our actual audio...

Everybody wants to go viral. It’s as if your little corner of fame or infamy is not complete unless you have some tidbit of content...

Video goes viral, but what about audio? I have never even heard the expression “viral audio,” have you? “Going viral” means “being...

How do you make a news story go viral? Also: Marriott – it’s a hotel chain; no, it’s a film studio! And what that means for all brands....

It’s episode 4 of Media Unplugged, and Tom Asacker and Mark Ramsey reveal the secret to BuzzFeed’s video success and uncover the real...

How do you make your audio brand go “viral”? Mark Middo should know. He’s a “growth hacker,” an entrepreneur who builds growth into the...

Radio folks talk a lot about the “reach” of radio.  And while “reach” isn’t sufficient, it is necessary if your goal is to spread a...

Here’s a great video of social media scientist Dan Zarella with a great overview of some of the facts underlying social media. Dan is...