mramsey1Oct 19, 2015Interacting with Audio Ads by Voice – XAPPMedia’s Pat HigbieIs “touch” broken, when it comes to advertising? That’s the argument from XAPPmedia CEO Pat Higbie in this presentation from hivio 2015,...
mramsey1Jun 18, 2014A New Tool to Make Audio Advertising Interactive – XAPPmediaYou know the radio spots that give you an 800-number – and repeat it four times? Don’t you just love that? Or the ones that ask you to...
