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Media Unplugged: Overpriced Shoes? A Hail Mary “Payless”
Overpriced shoes? A Hail Mary “Payless.” And… Will malls look more like…towns? Plus, rants and raves on Youtube “Superwoman” Lilly Singh,...
mramsey1
Dec 11, 2018
21 views
0 comments


Audio Advertisers: It’s Time To Make Spots Much Shorter
This was the headline: “Fox adopting YouTube’s Six Second Ad Format.” “This is the first time that a broadcast television company has...
mramsey1
Jun 21, 2017
8 views
0 comments


Media Unplugged: Will the Curtain Come Down on Movie Theaters?
Will the curtain come down on movie theaters? And… The New York Times can’t save the newspaper industry. Plus, rants and raves about why...
mramsey1
Jun 14, 2017
3 views
0 comments


It’s Time For Radio To Make Spots Shorter
YouTube has announced that they will no longer support 30-second ads that viewers can’t skip, starting 2018. No more. Nada. Zip. Why? A...
mramsey1
Feb 20, 2017
4 views
0 comments


Radio: There Will Be No More New Music Formats
If you’re waiting for a new music format – a knight in shining armor – to save your flagging ratings, then you will be waiting for the...
mramsey1
Nov 7, 2016
1 view
0 comments


Media Unplugged: Starbucks’ Media Empire Strikes Back!
Starbucks’ media empire strikes back! And… Brands beware: McDonald’s YouTube Fail. Plus, rants and raves about the bot that argues with...
mramsey1
Oct 24, 2016
2 views
0 comments


Millennials Say “Out With Blogs, In With Podcasts!”
Millennials say “out with blogs, in with podcasts!” And… Is TV doomed – thanks to ad blockers? Plus, rants and raves about “lit-bait,”...
mramsey1
Sep 25, 2016
3 views
0 comments


Kim Kardashian Has Great Talent After All
Kim Kardashian has great talent after all. And… Publishers spanked by Facebook’s changing newsfeed algorithm. It’s episode 45 of Media...
mramsey1
Jul 10, 2016
1 view
0 comments


Inside the Biggest Trends in Digital Advertising
Inside the biggest trends in digital advertising. And… Tribune Publishing is now “tronc.” No, really! It’s episode 43 of Media Unplugged...
mramsey1
Jun 12, 2016
3 views
0 comments


Media Unplugged: Netflix’s Secret Way to Predict Your Likes
Netflix’s Secret Way to Predict Your Likes. And… Twitter Streams NFL Games – that’s GREAT – for the NFL. It’s episode 40 of Media...
mramsey1
Apr 11, 2016
4 views
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It’s Time For Rush Limbaugh To Go
Rush Limbaugh’s contract is up and it’s decision time – not only for Rush but for the industry which awakens to a 2016 where, for better...
mramsey1
Feb 20, 2016
3 views
0 comments


You’ll Never Guess How Much Music Matters to Millennials!
You’ll never guess how much music matters to Millennials! And… What happens when Stars ARE the Network? It’s episode 29 of Media...
mramsey1
Oct 17, 2015
1 view
0 comments


How to Get Rich with Online Video
Yes, you can get rich with online video – but not through YouTube. And… Paramount’s new business model makes theater owners AND consumers...
mramsey1
Jul 16, 2015
2 views
0 comments


The Secret to Marketing a Movie – and Will Vessel Crush YouTube?
The secret to marketing movies like brands. And… Will Vessel crush YouTube? It’s episode 18 of Media Unplugged with branding...
mramsey1
Apr 30, 2015
2 views
0 comments


Radio is Still Tops, But…
In a November survey by Morgan Stanley (released this week and reported in Quartz), more than 2,000 American adults were asked what audio...
mramsey1
Jan 15, 2015
3 views
0 comments


Inside Facebook’s Aggressive Move into Video
What does Facebook’s aggressive move into video mean for their future? And YouTube’s? Also: It’s a trend – publishers as platforms, where...
mramsey1
Jan 7, 2015
1 view
0 comments


Is Online Video Killing the TV Star? No!
Is online video killing the TV star? Absolutely not! Also: What does it mean when the debut novel from a YouTube star breaks records and...
mramsey1
Dec 10, 2014
1 view
0 comments


Does This American Life’s “Serial” Signal a “Golden Age” for Podcasts?
Does This American Life’s “Serial” Podcast signal a new “Golden Age” for Podcasting? Nope. And we’re going to explain why. Also: Why is...
mramsey1
Nov 25, 2014
3 views
0 comments


Who Says Radio Talent Can’t Compete with Hollywood?
I’ve watched with some bemusement a debate in broadcasting circles: Does it makes sense for broadcasters to embrace an abundance of...
mramsey1
Oct 6, 2014
8 views
0 comments


How “Smartcuts” Can Transform Your Media Brand
Quick Summary: How can your media brand leapfrog your competition? Not by shortcuts but by “smartcuts.” Here are a few examples that you...
mramsey1
Sep 14, 2014
7 views
0 comments
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