Media Unplugged: Dear Advertisers: Our Audience Numbers Are Garbage!
Dear advertisers: Our audience numbers are garbage! And… The road to Hell is paved with pageviews. Plus, rants and raves about the iPhone...
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mramsey1
Oct 4, 2016
When Under-34’s Shrink Their Radio Listening
People under the age of 50 spend more time every week using apps and the web on their smartphone than they spend listening to the radio....
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mramsey1
Sep 25, 2016
Millennials Say “Out With Blogs, In With Podcasts!”
Millennials say “out with blogs, in with podcasts!” And… Is TV doomed – thanks to ad blockers? Plus, rants and raves about “lit-bait,”...
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mramsey1
Sep 20, 2016
hivio 2016: What’s the Future of ESPN Audio?
If ever there was a brand built on proprietary content, that brand is ESPN. Across all platforms, ESPN Audio offers more than 9,000 hours...
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mramsey1
Sep 19, 2016
Radio’s Problem After the iPhone 7
Unless you’ve been hiding under a rock you know that Apple released its latest iPhone last week, and the announcement came with all the...
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mramsey1
Sep 5, 2016
hivio 2016: How to Get Your Fans to Share Your Digital Audio
Recently I was working on a project for a cable TV network involving digital content. They had only one rule: No audio, no way, no how....
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mramsey1
Sep 4, 2016
Here Comes the Digital Media Shakeout!
Here comes the digital media shakeout! And… A recipe to reinvent your legacy media company. Plus, rants and raves about the faux...
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mramsey1
Aug 26, 2016
hivio 2016: “What the F**k Happened to Radio?”
Howard Lapides is a veteran of radio. As CEO of Lapides Entertainment, Howard is now managing writer/producers, talk show hosts, authors,...
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mramsey1
Aug 25, 2016
Radio: Why Connected Cars Don’t Matter
From Radio Ink: While the radio industry grapples with what it should be doing about the connected car, there may be some comfort in...
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mramsey1
Aug 22, 2016
Tweet This: Quality News is Dying
Tweet this: Quality news is dying. And… Twitter growth screeches to a halt – at 52 million users! Plus, rants and raves about the...
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