This Will Revolutionize Radio Ad Sales
If you’re trying to grow radio ad revenue (or ad revenue from any audio or video platform), you should watch this presentation from...
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mramsey1
Aug 16, 2016
Radio: More Reasons Why It’s Time to Dump Nielsen’s PPM
So last week I penned a strong piece suggesting that the radio industry drop PPM. The argument was stimulated by the discovery that...
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mramsey1
Aug 15, 2016
Podcasting is Going to be Big Business
There’s lots of chatter about podcasting today – from hobbyists, from fans, and from the companies deeply embedded in the space. But all...
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mramsey1
Aug 10, 2016
And the Future of Radio and Podcasting Talent is…
Valerie Geller is a talent coach second to none. She works worldwide, coaching personalities in podcasting, radio, and television. In...
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mramsey1
Aug 9, 2016
Gary Vaynerchuk and the Greatest Era of Fake Businesses Ever!
Gary Vaynerchuk calls this “the greatest era of fake businesses ever,” but is he right? And… Dollar Shave Club is snapped up by Unilever,...
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mramsey1
Aug 8, 2016
It’s Time to Drop Nielsen’s PPM
Aren’t you tired of PPM yet? From Tom Taylor Now: How many PPMs does Nielsen allow in one household? Answer – up to 16. Does that sound...
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mramsey1
Aug 2, 2016
hivio 2016 – How Pandora is Changing Audio Advertising
Lizzie Widhelm is Pandora’s Senior Vice President of Ad Product Sales & Strategy where she spearheads the team that brings advertising...
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mramsey1
Aug 1, 2016
How Radio Ads Influence Generation X
Remember Generation X? That’s the group that’s older than Millennials yet younger than Baby Boomers. They are today’s 35-54 demographic...
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mramsey1
Jul 20, 2016
Here’s How Digital Makes Audio Content Better – NPR’s Anya Grundmann
Think digital and radio are two separate worlds and digital learnings can’t make audio content across platforms better and more popular?...
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mramsey1
Jul 19, 2016
What the Amazing Success of Pokemon Go means for YOUR Media Brand
What the amazing success of Pokemon Go means for YOUR media brand. And… Amazon wants you to PAY for Podcasts. It’s episode 46 of Media...
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