The Biggest Problem Your Radio Station Has on Facebook
In what is perhaps a typical radio station scenario, 70% of the inbound traffic to the station’s website comes from social media. That’s...
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mramsey1
Nov 13, 2015
How Spotify’s Data Insights Propel Their Strategy
What if music genres are a lot less important to how listeners tune in music than “use case” moments? That is, what if what you want to...
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mramsey1
Nov 11, 2015
What if Distribution is King and Content is Crap?
Maybe distribution is king! And… Content is crap. Plus, rants and raves on the ridiculous controversy over Starbucks’ holiday red cup and...
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mramsey1
Nov 5, 2015
The Future of Podcasting – PRX’s Jake Shapiro
What is the future of Podcasting? Nobody knows better than Jake Shapiro. Jake is founding CEO of PRX – an award-winning nonprofit whose...
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mramsey1
Nov 4, 2015
Radio Play-By-Play without Play-By-Play Rights Fees
So let’s say you’re a radio station that attracts a male audience, but when play-by-play airs on another station, BOOM – off go listeners...
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mramsey1
Nov 3, 2015
Pandora to Exclusively Stream Serial Podcast – and What It Means
Beginning later this month, Pandora becomes the exclusive streaming home for the uber-popular Serial podcast. And starting next year,...
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mramsey1
Nov 2, 2015
5 Must-Hear Trends in Media and Marketing
5 must-hear trends in media and marketing. Plus… CMO’s say the darnedest things! It’s episode 30 of Media Unplugged with branding...
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mramsey1
Oct 21, 2015
What To Do About Declining Listening for NPR Stations
Listening to NPR member stations is slipping among younger listeners. That’s from new NPR data shared at the recent Public Radio Program...
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mramsey1
Oct 20, 2015
Radio: How Do You “Do Local”?
“Live and local” is one of the favorite phrases employed by broadcasters who want to emphasize that, unlike some other media platforms...
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mramsey1
Oct 19, 2015
Interacting with Audio Ads by Voice – XAPPMedia’s Pat Higbie
Is “touch” broken, when it comes to advertising? That’s the argument from XAPPmedia CEO Pat Higbie in this presentation from hivio 2015,...
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