How to Monetize Your Podcast
What’s the upside for advertising on podcasts? Where is it going and how can your podcast get a piece of a growing advertising pie?...
top of page
Search
mramsey1
Oct 9, 2014
The Secret of Howard Stern
Bob Lefsetz penned a great piece in praise of Howard Stern recently. I recommend you check it out. It’s great not simply because he hits...
7 views0 comments
mramsey1
Oct 8, 2014
If CNN’s Ratings “Don’t Matter,” Why Do Yours?
The entire category of cable news is suffering a ratings slide. So acknowledges Time Warner CEO Jeff Bewkes. But what’s his solution? How...
4 views0 comments
mramsey1
Oct 7, 2014
Radio: What Happened to BIG?
A few weeks ago I was very pleased and flattered to be part of the opening presentation at the Public Radio Program Directors Conference...
4 views0 comments
mramsey1
Oct 6, 2014
Who Says Radio Talent Can’t Compete with Hollywood?
I’ve watched with some bemusement a debate in broadcasting circles: Does it makes sense for broadcasters to embrace an abundance of...
5 views0 comments
mramsey1
Oct 3, 2014
Media Unplugged: BuzzFeed’s Viral Secrets / Netflix vs. Hollywood – Again
It’s episode 4 of Media Unplugged, and Tom Asacker and Mark Ramsey reveal the secret to BuzzFeed’s video success and uncover the real...
2 views0 comments
mramsey1
Sep 29, 2014
Proof that Terrestrial Radio Can Make Money Streaming
I’m tired of certain “chiefs” of the radio industry who diminish the prospect of making money from streaming, as if Internet radio is...
2 views0 comments
mramsey1
Sep 24, 2014
Ryan Holiday: How to Grow Your Media Brand the Silicon Valley Way
Quick Summary: How do today’s tech startups launch and scale big and fast? By using a new union of traditional and direct marketing and...
14 views0 comments
mramsey1
Sep 24, 2014
Why Content Matters More than Technology
Worried about technology crowding out your radio brand? Freaked out about the car dashboard and the latest mobile gadget? Maybe you...
3 views0 comments
mramsey1
Sep 22, 2014
What is Radio’s “Fair Share” of Revenue?
“Radio does not get its fair share [of ad revenue],” says Radio Ink. That’s based on a new eMarketer report indicating that consumers...
1 view0 comments
bottom of page