What Advertisers Want from Radio
What do advertisers want from the audio marketplace in general and from radio in particular? Let’s ask an agency head! Or in this case,...
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mramsey1
Jul 7, 2014
Why Aren’t Radio Program Directors Compensated on Top Line Revenue?
Once upon a time a radio station featured two opposing forces: The sellers who sold the ads that interrupted the content and the...
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mramsey1
Jul 1, 2014
This is how Pandora has Changed Audio Advertising
Pandora is changing more than the way folks consume radio – it’s changing the way agencies view audio advertising. This was at the center...
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mramsey1
Jun 29, 2014
The New Auto Dashboard: Is Radio Screwed?
Last week, Google announced Android Auto, which – like Apple’s CarPlay – aims to fully fulfill the promise of the so-called connected...
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mramsey1
Jun 24, 2014
T-Mobile Says: Your Online Radio Listening is now Free
Remember when some broadcasters dismissed online radio, arguing it would never catch on because the data plan caps would keep a lid on...
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mramsey1
Jun 24, 2014
Key Takeaways from hivio, the Audio Future Festival
So what did you miss at hivio, the audio future festival, in San Diego earlier this month? Well let’s ask somebody who was there. Sara...
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mramsey1
Jun 22, 2014
The Future of Your Radio Brand – Mark Ramsey @hivio 2014
Podcasting, online radio, terrestrial radio, satellite radio….Do you think that all these audio silos have little in common? That...
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mramsey1
Jun 18, 2014
A New Tool to Make Audio Advertising Interactive – XAPPmedia
You know the radio spots that give you an 800-number – and repeat it four times? Don’t you just love that? Or the ones that ask you to...
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mramsey1
Jun 15, 2014
Radio Ratings are in a Heap of Trouble
If you can’t trust the Nielsen ratings in America’s largest radio market, then where can you trust them? A few days ago, Nielsen delayed...
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mramsey1
Jun 12, 2014
The Unfortunate Farce of Radio Ratings
I just delivered a research project for a broadcaster in a relatively small market. The study contained the opinions of 600 people. Now...
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