7 Reasons Why Your DJ Blog is a Waste of Time
Does your radio station have a batch of DJ blogs? Here are 7 reasons why they may be a waste of time, effort, energy, and resources –...
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mramsey1
Jan 4, 2014
Predictions for Radio in 2014
Tom Taylor offered up some questions for radio to ponder in 2014. I thought I’d take this opportunity to answer them: 1. Connected car –...
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mramsey1
Dec 30, 2013
Radio’s 2014: A New Year – A New Quest
Stop the pity party, broadcasters! It’s a new year! All year long I hear tons of complaints that “radio is not doing this” and “radio is...
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mramsey1
Dec 17, 2013
How Radio can Compete Against Facebook
Dear Radio Brands: Are your clients including Facebook as an important part of their media strategy – not just as an inexpensive way to...
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mramsey1
Dec 16, 2013
Me, My Family, and My Neighborhood
“Local” or “not local” is the wrong way to think about news and entertainment on the radio. When it comes to information, for example,...
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mramsey1
Dec 16, 2013
Is News/Talk Really the Top Audio Format of 2013?
Nielsen just released a report trumpeting “News/Talk/Information” as the “Top Audio Format of 2013.” But what does that mean…really?...
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mramsey1
Dec 11, 2013
Radio Does Not “Heart” Twitter
I just read a fascinating report on Radio’s relationship to Twitter in the U.S. and the results will startle and unsettle you. You can...
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mramsey1
Dec 11, 2013
Radio: You’re Messing Up on Facebook
Now that I have argued how Facebook has – and will continue to – gradually “un-like” your radio brand by blocking more of your content...
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mramsey1
Dec 9, 2013
Radio: Your Facebook Page is Un-Liking You
This is directly from Facebook: We expect organic distribution of an individual page’s posts to gradually decline over time as we...
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mramsey1
Dec 6, 2013
Christian Radio: No Such Things as “Teaching Shows”?
Here’s a special post for my clients and friends in Christian radio…. Typically, there’s a distinction in that space between music and...
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