A Halloween Message for Radio
I posted this for the first time a couple years ago, but I think it contains an evergreen message which is particularly appropriate for...
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mramsey1
Oct 29, 2013
Making Sense of the Auto Dashboard
It seems to me that radio is in a bit of paralysis by analysis when it comes to the “connected” auto dashboard. As we get lost in the...
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mramsey1
Oct 21, 2013
And Pandora’s Newest Client is…Radio!
Today in two conversations two separate radio stations told me how they were promoting their brand using Pandora. Yes, you heard that...
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mramsey1
Oct 17, 2013
28 Minutes of Commercials per Hour – on a Music Station?
So there’s this medium-sized market unmeasured by Arbitron/Nielsen. And what does a broadcaster do when the ratings company doesn’t...
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mramsey1
Oct 16, 2013
“The Number One Station is Pandora”
For that reason, one of the questions I ask is this: “Considering AM, FM, Satellite, and Internet Radio, what one radio station or...
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mramsey1
Oct 9, 2013
hivio 2014 – the Audio Future Festival: It’s ON!
It didn’t look, feel, or smell like any other gathering of radio types. But don’t take my word for it…. Just watch this short highlight...
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mramsey1
Oct 3, 2013
Are There Too Many Commercials on the Radio? Nope!
What about the far worse ad clutter on good, old-fashioned terrestrial radio? Does the logic of minimizing spots in one place mean spots...
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mramsey1
Oct 1, 2013
“Live and Local”? I Don’t Think So
This strikes me as perplexing for many reasons, not the least of which is that so much of radio is neither live nor local. Yet that...
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mramsey1
Sep 26, 2013
The Future of Radio is at the LA Podcast Festival
What is the LA Podcast Festival? It’s a fan appreciation event packed with live performances from the biggest names in comedy podcasts,...
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mramsey1
Sep 24, 2013
What’s REALLY Happening To Radio Listening? Read This…
In order to rally and fight a problem, we must begin by recognizing its existence. The realities of changing consumer usage have...
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