11 Million New Users to iTunes Radio – in One Weekend
Over 11 million unique listeners have already tuned in to iTunes Radio since launch with the most listened to song being “Hold On, We’re...
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mramsey1
Sep 21, 2013
Do Less Better
At least that’s what they say. We can be led astray by this, of course, because we can prove almost any point when we go to consumers and...
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mramsey1
Sep 19, 2013
Radio’s Auto Dashboard Strategy: We’ve Got It All Wrong
In the race to exploit new digital opportunities, Kleiner Perkins partner Mary Meeker has described three “consumer Internet ‘white...
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mramsey1
Sep 18, 2013
Personalization is Everything
“Only a feature.” What an odd phrase! Especially coming from an industry which too often works overtime to avoid anything personalized...
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mramsey1
Sep 14, 2013
4 Ways iTunes Radio Changes Everything
This post was originally published by PBS’s MediaShift and is reprinted here with their permission. I wrote it shortly before last week’s...
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mramsey1
Sep 14, 2013
What’s Your Sign?
Before 1960, the drive-in was king. It was ground-zero for a demographic segment Hollywood had forgotten in its obsession to meet head on...
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mramsey1
Sep 10, 2013
What Radio Talent Can Learn from Improv
In one of the most enjoyable conversations from hivio 2013, the radio ideas festival, I talked with Gary Kramer, Artistic Director of the...
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mramsey1
Sep 7, 2013
The Two Critical Opposing Forces Shaping Radio’s Future
“All for one” and “one for all.” The traditional radio model is neither “all for one” nor “one for all.” It’s really “all for all,” the...
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mramsey1
Sep 4, 2013
The Hunger Games You Are Not, Radio
Since then we have relied on bowing our new brands with stunts: Events or circumstances designed to garner attention and trial that give...
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mramsey1
Sep 4, 2013
Revealing Radio’s Social Media Opportunity
SoCast is a company that integrates radio and social media to make the distinctions transparent across platforms. In other words, SoCast...
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