Radio is Ignoring “Pre-Awareness”
It’s the idea that you’re already familiar with the concept of the movie, thus the studios don’t need to waste those precious marketing...
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mramsey1
Jul 5, 2013
Key Takeaways from the hivio Radio Ideas Festival
What are the key takeaways from hivio, our inaugural radio ideas festival? Listen and find out! Earlier this week I was honored to be one...
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mramsey1
Jul 3, 2013
“Radio” is not a Brand
When we say things like “let’s whip up a better story for radio to convince folks how important it is in their lives” we are fighting an...
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mramsey1
Jul 2, 2013
Does Radio “Need a New Story”?
Sometimes I just want to scream. Like when I read a piece in Radio Ink titled “Consumers do not know about the Power of Radio.” That’s...
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mramsey1
Jun 30, 2013
Things I Hate about Radio Station Websites
Some folks accuse me of being too negative in some of my posts. For you, this will be your “I told you so” moment. Are you like me? Do...
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mramsey1
Jun 23, 2013
hivio Radio Ideas Festival – The Afternoon Sessions, including Pandora
Yesterday, I posted the morning sessions from hivio, the first-ever radio ideas festival, a free event in San Diego. Today, you can watch...
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mramsey1
Jun 23, 2013
hivio Radio Ideas Festival – the Morning Sessions
We had a full house and a massive amount of social media conversation last week for the debut of http://hivio.com, the first-ever radio...
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mramsey1
Jun 19, 2013
hivio – the Radio Ideas Festival – is THURSDAY!
And if you’re not here in San Diego in person, you can watch it live! It’s the first-ever radio ideas festival and it’s happening on...
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mramsey1
Jun 4, 2013
Thank you, Apple!
It’s hard to speculate on Apple’s “iRadio” before there’s an “iRadio” to speculate on. But one day it will be announced any day now, so...
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mramsey1
Jun 3, 2013
Radio’s First Ideas Festival is Right Around the Corner
It’s called hivio, and it’s just over two weeks away! It’s radio’s first-ever ideas festival – a free, invitation-only event. We’ve got a...
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