How can Radio be Extraordinary?
If we want our fans to spread the word about our radio brands, why don’t we create content that’s more remarkable to begin with? After...
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mramsey1
May 24, 2013
Is Pandora “the Greatest Media of All Time”? Q&A with Ric Militi – Part 2
Ric Militi is CEO and Creative Director of InnoVision LLC, a leading independent Southern California “anti-agency” (they don’t “buy”...
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mramsey1
May 23, 2013
We Buy Ideas, Not Media – Q&A with “Anti-Agency” CEO Ric Militi – Part
Ric Militi is CEO and Creative Director of InnoVision LLC, a leading independent Southern California “anti-agency” (they don’t “buy”...
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mramsey1
May 21, 2013
Radio: Pretend your Customers are Fans, not Advertisers
So I’m talking to a digital solutions provider who has created a platform featuring new value for consumers as part of a radio station’s...
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mramsey1
May 20, 2013
I Don’t Need an App for That
The rule most broadcasters use in framing their mobile app (if they’re wise enough to have one) is: Does this app offer up a stream of...
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mramsey1
May 15, 2013
What Radio can learn from ABC TV
A few days ago ABC announced that they would begin live streaming content in two major markets with more to follow on a new app called...
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mramsey1
May 14, 2013
Your PPM Strategy is Wrong: Word-of-Mouth Still Matters
It is almost impossible to count the ways in which playing to Arbitron’s PPM measurement methodology may provide short term gains for...
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mramsey1
May 8, 2013
“Passion is the Great Persuader” – Q&A with Tom Asacker, Part 2
This is Part 2 of my special conversation with branding guru and author Tom Asacker. If you missed Part 1 go here. Tom and I talk about...
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mramsey1
May 8, 2013
“You Can’t Create Desire through Advertising” – Q&A with Tom Asacker, P
Tom Asacker is an advisor to major brands like Procter & Gamble, UPS, and G.E. and the author of many thoughtful and incisive books on...
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mramsey1
Apr 28, 2013
Radio’s Biggest Problem: Leadership
Relevance is a funny thing. Many of radio’s leaders will argue radio’s relevance is proved by its widespread consumer usage. Hogwash....
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