What’s Your Strategy to Win Consumers’ “Moments of Truth”?
Recently I read a remarkable document from Netflix aimed at investors and titled “Netflix Long Term View.” And the fact that the phrase...
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mramsey1
Apr 25, 2013
Simulcasting Radio Spots Online? Open your Checkbook
So which is the better strategy to monetize online radio? Featuring targeted spots built for the context and platform of online radio and...
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mramsey1
Apr 24, 2013
What Do You Want Consumers to Talk About?
We spend oodles of time watching the ratings, minimizing tune-outs, hoping that this or that stray PPM panelist blesses us with her...
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mramsey1
Apr 23, 2013
Dear Arbitron, What about Asian Americans?
Arbitron makes no distinction between Asian Americans and any other group of non-Hispanic, non-African Americans in their sample. That...
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mramsey1
Apr 22, 2013
“Pandora Helps Apple Sell More Music”
Maybe it’s time to stop asking Pandora how they feel about Apple’s pending entry into the streaming radio marketplace and start asking...
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mramsey1
Apr 17, 2013
Radio’s Most Important Trends in Five Minutes
Want to know what’s ahead for your radio brand in just five minutes? Then this video is for you: Prefer audio? Try this: Audio clip:...
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mramsey1
Apr 13, 2013
Radio’s Short-Term Emphasis May Be Fatal
I’ve been writing a lot lately about the tie-breaking value of doing the “unnecessary” – The idea that doing what’s not necessarily...
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mramsey1
Apr 7, 2013
Sirius XM’s Take on Personalization
Personalization is a rainbow extending all the way from “lowest common denominator” to “all mine.” The former is what you get on the...
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mramsey1
Apr 3, 2013
The Importance of Doing What’s Unnecessary
We spend lots of time in radio differentiating between what’s important and what’s not. What’s important is viewed as necessary, while...
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mramsey1
Mar 27, 2013
Have You Signed Up Yet for Radio’s First Ever (FREE) Ideas Festival?
Have you joined the hive yet? Last week I introduced hivio, radio’s first-ever ideas festival. It’s a FREE event and you can watch it...
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