Gamification can Transform Radio’s Digital Platforms
Chris Bell is president of Triton Digital’s Applications and Services division. Triton is an innovator in bringing game mechanics to...
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mramsey1
Aug 21, 2012
Apple wants to Erase your Radio Spots
Another day, another technology-driven way to undo advertising. Forget the fact that advertising is what pays for most of the content we...
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mramsey1
Aug 20, 2012
What if Listeners Don’t Want to “Engage” with your Radio Brands?
There’s this assumption in digital-land that everybody wants to “engage.” That “engagement” is the ultimate goal of all digital...
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mramsey1
Aug 15, 2012
Radio and Music Discovery – What it Really Means
You’ve probably heard about the new Nielsen study indicating that radio remains the leading way folks discover new music. From...
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mramsey1
Aug 9, 2012
How to Make Your Content “Pop”
Sometimes we have this weird notion that platforms are places for us to put the same stuff everywhere. They’re not. The way to make your...
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mramsey1
Aug 9, 2012
FM on Mobile Phones? Be Careful what you Wish For
What’s the best way for radio to compete in a newly digital mobile environment? Is it to ensure that every mobile phone has an activated...
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mramsey1
Aug 6, 2012
Kevin Smith should be on the Radio
Kevin Smith is most famous as a movie director and writer – the creator of films like Clerks, Chasing Amy, Dogma, and the recent Red...
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mramsey1
Aug 3, 2012
What’s Wrong with your Podcasts, Radio?
One of radio’s great opportunities is to get our communal heads and hands around the form and manner in which we post audio online. Yes,...
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mramsey1
Jul 30, 2012
Why Doesn’t Radio use “Add to Calendar”?
I spend my day inviting others to meetings and accepting invitations from others. And I do it the same way you do, by sending or...
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mramsey1
Jul 26, 2012
Social Media is a Mirror
Why does a relatively small fraction of your audience “like” you on Facebook? Because, as Shama Kabani reminds us, you’re looking in the...
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