Is it Time to Stop “Owning a Word”?
Back in the day, Ries & Trout Own one, they advised. Just one. This played well with a broadcasting audience for obvious reasons – we...
top of page
Search
mramsey1
Jul 22, 2012
Radio Personalities – not Stations – are the “Brands”
In a content-driven, anything – anytime world, the advantage shifts from radio stations to personalities and the entities that own or...
3 views0 comments
mramsey1
Jul 20, 2012
Will Kickstarter Disrupt Public Radio?
Kickstarter is one of several crowdsourced funding platforms. Have a pet project? Post it there and let the crowd fund it for you (or...
5 views0 comments
mramsey1
Jul 17, 2012
Maybe News doesn’t work on FM?
So another News option vanishes from the dial in NY and Chicago. Does this mean “News doesn’t work on FM?” Of course not. It just means...
3 views0 comments
mramsey1
Jul 17, 2012
Radio: A Sure Path to Lower Ratings
So the early results are in in the battle between DirecTV and Viacom, and they’re not pretty – for Viacom. Thanks to a deal dispute,...
1 view0 comments
mramsey1
Jul 11, 2012
Socializing your Radio Platform
Radio has been (incorrectly) referred to as the “original social network.” But if it’s so social, then why are our platforms so...
1 view0 comments
mramsey1
Jul 9, 2012
Is Radio Asking the Wrong Questions?
One of my clients is a local media company with assets in broadcast, digital, and print. It is what used to be called a “newspaper”...
6 views0 comments
mramsey1
Jul 9, 2012
Radio, Comic-Con, and the Future of Entertainment
Comic-Con opens this week in San Diego. It’s ground zero for media and popular culture and one of the biggest star-studded events this...
4 views0 comments
mramsey1
Jul 5, 2012
Show Me the New Talent
A friend in Public Radio reached out to me the other day. He was looking for talent. Fresh talent. For a major broadcast client who...
3 views0 comments
mramsey1
Jul 2, 2012
PPM and Agency: Crack meet Addict
Recently I heard a story of a station in a large market whose ratings have skyrocketed recently. What sort of genius programming is...
5 views0 comments
bottom of page