Media Unplugged: 6 Second Ads – B.S. or the Future?
6 second ads…B.S or the future? And… How Hallmark conquered Hollywood. Plus, rants and raves about what happens when you remove “donuts”...
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mramsey1
Aug 14, 2017
Is The Radio Industry Too Selfish?
For years now, many in the radio industry have viewed the challenges they face from technology and consumer trends all wrong. They have...
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mramsey1
Aug 9, 2017
Radio: How Good You Are Matters
FX Networks boss John Landgraf has never run a radio station so far as I know. But maybe he should. Faced with a withering onslaught of...
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mramsey1
Jul 31, 2017
The Problem With Podcasting is NOT Discovery
If you were to survey most folks in the podcast space, they’d tell you that the primary problem they face is surfacing their content:...
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mramsey1
Jul 27, 2017
Media Unplugged: The Diminishing Returns of Online Advertising
The diminishing returns of online advertising. And… Innovation lessons from the Grateful Dead. Plus, rants and raves about the mixed...
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mramsey1
Jul 18, 2017
Media Unplugged: Pandora’s Prospects – Gloomy
Pandora’s prospects: Gloomy. And… Can simple-priced generics topple your favorite brands? Plus, rants and raves about the role of desire...
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mramsey1
Jul 10, 2017
Inside Psycho Is One Of The “50 Best” Podcast Episodes of the Year
Indiewire is one of the leading trade publications in the movies/tv space, and they just named one episode from my Wondery podcast Inside...
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mramsey1
Jun 29, 2017
“Radio, Advertisers are Less Interested in an Audience and More Interested in a Buyer”
Gordon Borrell has issued his latest report benchmarking local media’s digital revenues. Required reading for anyone in the local media...
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mramsey1
Jun 28, 2017
“Radio is Shrinking, Give the Advertisers What They Want”
Gordon Borrell has issued his latest report benchmarking local media’s digital revenues, and it’s another eye-opener. Here’s my full...
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mramsey1
Jun 26, 2017
Media Unplugged: Should You Buy Followers and Likes on Social Media?
Should you buy followers and likes on social media? And… How to profit from the spoils of streaming? Just ask The Weeknd. Plus, rants and...
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