Dive in to Mobile Local Media at the MLM SF Conference
Your radio station is, as is often argued, a local media company. And the big growth in local media is in the mobile space. That’s why...
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mramsey1
May 31, 2012
Seth Godin on the Evolution from Advertising to Marketing
The following is transcribed from the Copyblogger podcast “Internet Marketing for Smart People Radio,” hosted by Robert Bruce. It’s an...
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mramsey1
May 29, 2012
Here Comes the New Dashboard
So what’s in store for the auto dashboard of tomorrow? It may not be whatever’s on the drawing board in Detroit (or in the picture...
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mramsey1
May 24, 2012
Where are we on Radio’s Digital Frontier?
Recently I was the guest of honor on a call for digital players in the Christian radio space hosted by Chris Laney of Digital Frontiers...
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mramsey1
May 21, 2012
Radio Hires the Internet Star
What’s the best way to develop new talent? Is it to steal from the switchboard and upgrade to sidekick? Is it to place a blind ad in an...
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mramsey1
May 17, 2012
Facebook is No Waste of Marketing Dollars
“A display ad on Facebook is a lifeless emotionless waste of marketing dollars.” That’s how one radio industry analyst colorfully put it....
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mramsey1
May 14, 2012
Radio Sellers and Programmers are finally on the Same Side
Value to clients is about more than running ads. And value to consumers is about more than simply playing music. That’s the new world of...
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mramsey1
May 14, 2012
Scale: It’s Easier to Have than to Get
A recent Mediapost piece commented on the inevitable consolidation of players in the every-day-a-new-entrant social TV space. This is...
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mramsey1
May 8, 2012
Do People Really REALLY want FM on their Mobile Phones?
Another study from NAB has been issued which supports the notion that consumers want FM on their mobile phones. And, like all studies...
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mramsey1
May 8, 2012
Pandora: Internet Radio Growth coming from AM/FM
So says Pandora CEO Joe Kennedy in this opening session highlight from the recent Worldwide Radio Summit, moderated by Triton’s Mike...
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