Target’s Dilemma Shows the Way for Radio
On the surface, retailer Target may not have a lot to do with your radio brand. But look closer, because the similarities are staggering....
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mramsey1
May 2, 2012
Fred Jacobs on the Emotional Attractions to Radio
In this highlight from the Jacobs Media TechSurvey8 poll, Fred Jacobs summarizes the key ways broadcasters can tap into the emotional...
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mramsey1
May 1, 2012
Radio’s Game of Thrones
Recently I was visiting a client and sitting in on a sales meeting, when the GM flew in, looking as animated as I had ever seen him. It...
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mramsey1
Apr 30, 2012
A Chilling Measure of How Listeners see Pandora vs. Radio
A recent Jacobs Media research finding noted that 43% of Pandora users say the service should be considered “radio” while 49% say it...
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mramsey1
Apr 26, 2012
What “Local” REALLY Means (and it’s not what you think)
“Local, local, local.” It’s a constant refrain in the radio industry. It’s usually expressed as one of our key advantages relative to...
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mramsey1
Apr 24, 2012
Radio Lessons from the Huffington Post
Huffington Post founder Arianna Huffington was on CNN last weekend where she outlined the key elements of HuffPo’s success. And while...
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mramsey1
Apr 23, 2012
Do you Talk to your Listeners?
“Will you talk to me?” I mean, one-on-one? It’s my observation that most program directors spend infinitely more time talking to the...
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mramsey1
Apr 19, 2012
“By 2020 ‘Broadcasting’…will be Foreign to Anyone Under 40”
GigaOm bottom-lines this week’s NAB with this: If this week’s National Association of Broadcasters Show is any indication, by 2020...
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mramsey1
Apr 16, 2012
Radio, Should You Register Your Listeners Online?
Registration of consumers on radio’s web platforms is a hot topic at this week’s NAB. In this video I lay out some of the key arguments...
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mramsey1
Apr 14, 2012
The Future of AM Radio
Radio Ink made a classic mistake last week when it celebrated the strength of AM radio by trumpeting the financial success of the top...
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