Is Radio Losing the “War for Attention”?
Put these pieces together: First, Arbitron/Edison’s Infinite Dial study shows 30% year-over–year growth in the online radio audience (a...
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mramsey1
Apr 9, 2012
NPR’s New Ability to Power Streaming Monetization
NPR’s recent deal with Triton Digital is more than a means of measuring webcast metrics. It’s also an important step in the direction of...
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mramsey1
Apr 5, 2012
Surprise! Advertisers want Results and Tracking!
That’s the lesson from the vivid interview just posted by Radio Ink with a New Jersey car dealer. Much credit goes to Radio Ink for this...
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mramsey1
Apr 3, 2012
Are you in the Content Marketing Business?
Gary Vaynerchuk is the well-known digital entrepreneur and dynamo who parlayed a daily online video show into a publishing, speaking, and...
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mramsey1
Apr 2, 2012
Radio, the “Intimate” Medium
Recently, Howard Stern interviewed MSNBC host and one-time Air America anchor Rachel Maddow, and the conversation eventually drifted to...
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mramsey1
Apr 1, 2012
How many Facebook “Likes” does YOUR Format have?
Which formats are most successful at attracting Facebook “likes” to their pages? The chart above provides some insight. It’s based on...
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mramsey1
Mar 31, 2012
Too Long
From Seth Godin: “Too long” You’re going to hear that more and more often. The movie, the book, the meeting, the memo… few people will...
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mramsey1
Mar 29, 2012
What Wins in the New Radio Dashboard
A huge proportion of radio listening happens on the mobile devices known as automobiles, especially during the aptly-titled “drive...
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mramsey1
Mar 27, 2012
Dan Mason – “What Differentiates Radio is what Personalities Bring to the Table”
So is radio’s future something that happens “between the songs” or across a variety of traditional and digital platforms? Dan Mason...
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mramsey1
Mar 23, 2012
Radio’s Tablet Future
To understand the future you have to understand the folks who will populate it, especially those folks coming into demos that matter –...
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