Radio’s Kodak Moment
So Kodak filed for Chapter 11 a few weeks ago – that’s not news. But are there any lessons for radio to learn from the demise of a...
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mramsey1
Mar 20, 2012
Talk Radio: Is it Safe to be Unpopular?
And the furor over Rushgate goes on… Piping in from the perspective of Talk Radio talent was Tampa Bay’s Mark Larsen, who wrote this to...
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mramsey1
Mar 15, 2012
Radio has the Wrong Idea about Mobile Apps
…or at least, not completely the right idea. Consider the study from the IPG Media Lab and YuMe.com which examined “advertising in the...
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mramsey1
Mar 13, 2012
Radio is not “Just About Radio”
Of course Pandora “isn’t just about radio,” but nor is radio “just about radio.” Is it “about radio” when your station monetizes a daily...
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mramsey1
Mar 8, 2012
Time to Trash Pandora?
The rhetoric is heating to the boiling point, and I think it’s about time to throw a bit of cold water on it. I’m talking about Pandora –...
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mramsey1
Mar 5, 2012
Can Your AM Station Earn 20X More Than Average?
Barry Leffler says you can. Barry is CEO of WCHL in Chapel Hill, NC, and Chapelboro.com, WCHL’s community-oriented site which is...
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mramsey1
Feb 28, 2012
SiriusXM is Stealing Your Fans
It’s largely off the radar for most broadcasters but I have noticed something interesting in the past year or so: Satellite radio is...
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mramsey1
Feb 28, 2012
The end of Sports Radio as we know it
Conversation about sports makes great radio because sports is all about sharp, informed opinions. And God knows there is no shortage of...
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mramsey1
Feb 27, 2012
Which is Better? PPM or Diary?
Now that’s a post title which speaks for itself. And by “which is better?” I don’t mean “which is more accurate?” I mean which is better...
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mramsey1
Feb 23, 2012
The New Face(book) of Advertising
Changes are coming to the capabilities of advertising on Facebook. From Fast Company: First, Facebook is making the new ads social by...
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