Innovation in Radio is Stupid
It was a company district manager in Southern California who first observed the strange beverage that Starbucks’ competitors were...
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mramsey1
Feb 20, 2012
Don’t Simulcast your On-Air and Online Radio Spots
Talk to many broadcasters and you’ll hear a common refrain: We wish we could simulcast our on-air spots with our online ones and bundle...
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mramsey1
Feb 17, 2012
The Limits of Personalization
Okay, so I have weird tastes. I’m the guy whose favorite dishes in restaurants are discontinued for lack of interest. And my music...
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mramsey1
Feb 14, 2012
CBS Sports Radio gets Interactive (and so should you)
From Inside Radio: Aiming to bring talk radio fans closer to the studio, CBS Radio is beta testing a new iPhone app that enables faster,...
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mramsey1
Feb 9, 2012
Arbitron’s Small Sample Problem – it’s Worse than you Think
It’s not news that Arbitron has a problem with small samples in PPM markets. Every broadcaster in these markets has bumped into this...
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mramsey1
Feb 7, 2012
Are You Set Up to Share or to Fail?
Although I quote my friend Seth Godin regularly, I rarely repost his thoughts in their entirety. Today I am going to make an exception...
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mramsey1
Feb 6, 2012
What a Radio Brand is Now
Is your radio brand nothing more than the sound emanating from the speakers produced by your tower? Or is it something much more? Well,...
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mramsey1
Feb 5, 2012
How to Be Like Mark
Zuckerberg, that is. Founder and CEO of Facebook. Fast Company has a great piece on leadership lessons from Zuckerberg, and here is a...
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mramsey1
Feb 3, 2012
Like Moths to Radio’s Flame
What’s the best way to defend radio’s audience from those who steal away attention and usage and ad dollars? Here’s one strategy from my...
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mramsey1
Feb 1, 2012
Pandora, Personalization, and Radio’s Competitive Future
Recently I was interviewed by Olivia Collette for Sparksheet, a business-to-business blog on media, content and marketing. Olivia has...
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