“I’ll Have what She’s Having”
Why do what you’re doing? Because everybody else in radio seems to be doing it? Or because it’s the right thing for you and your...
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mramsey1
Jan 26, 2012
The Upside-Down World of Public Radio Funding
Once upon a time “NPR” stood for “National Public Radio,” and the “radio” in NPR was the exclusive means of distributing the network’s...
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mramsey1
Jan 25, 2012
Gordon Borrell on Radio’s “Miserable” Digital Sales Progress
Gordon Borrell is a fan of radio, but not of radio’s performance on the digital sales front. How are radio’s digital selling efforts...
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mramsey1
Jan 18, 2012
How to Brand Like a Rock Star
Steve Jones is the VP of Programming for Newcap Radio, one of Canada’s largest radio groups. He’s also the author of a new book called...
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mramsey1
Jan 18, 2012
Pandora at 125 Million
No matter how many or how few listeners are tuned to Pandora at any given moment, 125 million registered users is a whole lot. Think of...
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mramsey1
Jan 15, 2012
The Power of a Title
It was the best ratings debut for a new series in the history of Animal Planet. And the name of the show was Hillbilly Handfishin’. In...
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mramsey1
Jan 14, 2012
Clear Channel’s Terrific New Name
Agita swept over the radio industry at the end of last week as Clear Channel announced that “Clear Channel Radio” is now “Clear Channel...
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mramsey1
Jan 12, 2012
Worry Less about Technology – More about Content
The title of the piece in USA Today says it all: “YouTube spends $100 million to redefine TV.” Beginning this month, YouTube is gambling...
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mramsey1
Jan 10, 2012
How to make Listener and DJ Relationships Interactive – and Social
What’s the point of being a “local” station if “local” DJs aren’t interacting with “local” consumers? What if your listeners could...
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mramsey1
Jan 4, 2012
Here’s why Sound will NOT be Bigger than Video
Recently the folks at SoundCloud (a very good tool, by the way) did a presentation called “Why Sound will be Bigger than Video.” Well,...
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