Tell the Second Story
Recently I was interviewed by a reporter for a major advertising trade, and she asked me whether broadcasters “see the light” that shines...
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mramsey1
Jan 3, 2012
“I am my own Medium”
What’s the biggest change you see on the media horizon? That was one of the questions asked of me last fall in New York during an...
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mramsey1
Dec 21, 2011
Radio Spreads the Meaning of Christmas
I’m always on the lookout for great things broadcasters do that make a difference in the lives of their consumers – the things that make...
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mramsey1
Dec 20, 2011
R.I.P. Arbitron’s Total Audience Measurement
Earlier this week, a number of leading broadcasters piped in on a scenario whereby Pandora and other online radio services would be...
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mramsey1
Dec 19, 2011
Arbitron doesn’t like Audience Estimate Comparisons
Can you convert streaming metrics to shares and compare those shares to the numbers in an Arbitron ranker? Of course you can, but that...
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mramsey1
Dec 14, 2011
Why I like SiriusXM’s new Mobile App
It hasn’t gotten a ton of attention, but SiriusXM’s recently revised mobile apps add some functionality which I think makes a dramatic...
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mramsey1
Dec 13, 2011
What Matters When the Spots Come On?
I’ve been on vacation in a remote corner of India, so you’ll forgive me for not paying more attention to the recent Coleman study of the...
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mramsey1
Nov 28, 2011
Pandora is Moving on Local Radio Revenue. Everybody Freak Out!
Pandora’s chasing local ad dollars. Everybody freak out! I know and like Pandora critic Mary Beth Garber, but it’s time for the critics...
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mramsey1
Nov 21, 2011
Creative Solutions for Radio Clients without Breaking the Bank
Sometimes the only thing standing between your radio brand and a new client is the right creative on the right platform. Cash by...
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mramsey1
Nov 16, 2011
An FM Chip in a Mobile Phone isn’t “Me”
Will FM radio ever end up pre-installed in mobile phones in the US? I doubt it, because consumers aren’t asking for radio to be built...
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