What Makes Radio Matter
So the other day I was in Barnes & Noble for the first time in a long time. What a revelation! Where are the DVD’s?! Gone! And the...
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mramsey1
Nov 14, 2011
How to Build an Authentically Great Radio Brand
What is a “lifestyle brand”? A “lifestyle brand” is your radio brand. Even if we too often perceive it as nothing more than a “playlist...
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mramsey1
Nov 11, 2011
Is Radio a Content-Creator or a Distribution Channel?
Many readers know that one of my regular themes is the relationship between radio as content creator vs. radio as distribution channel....
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mramsey1
Nov 10, 2011
What’s Radio’s Future? That’s the Wrong Question
What’s going to happen to radio in the future? That’s what everybody wants to know, and it’s the wrong question. Here’s a better one:...
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mramsey1
Nov 5, 2011
Conquering Fear in Fast-Changing Times
In today’s wild world of broadcasting, challenges and fears are around every corner. How do we battle those fears and challenges, given...
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mramsey1
Nov 2, 2011
9 Ways to Transform Your Radio Brand
You can never have enough tips about how to craft a great brand, and here’s a great distillation of those tips from brandSTOKE. The...
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mramsey1
Nov 1, 2011
What’s the Future of Radio in Cars?
What will the dashboard look like in the car of the very near future? And what will radio look like there? Those are some of the...
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mramsey1
Oct 31, 2011
Why Simulcasting Ads on Radio Streams is Dumb
Yesterday I talked with a broadcaster who is considering simulcasting their over-the-air stations with their online streams, including...
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mramsey1
Oct 27, 2011
Who cares about “Total Audience Measurement”?
“Total Audience Measurement” (TAM). That’s Arbitron’s term for their in-the-works scheme to count your listeners on whatever platform...
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mramsey1
Oct 26, 2011
A Halloween Tale for Radio Brands
As Halloween approaches it’s time to gather round the fireplace for spooky stories, and if one of those stories contains a useful lesson...
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